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KUMU

Fishing based fashion

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  • OTBT to KUMU

Project background

KUMU, previously known as OTBT (On the Beaten Track), is a fashion/angling brand. A change was on the cards as they were in a position to expand and review their brand. They had a particular interest in growing the business for the B2B market and becoming more fashion-focused. 

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Our strategy

Working in close partnership with the client, we streamlined the new brand across their interactive and user-friendly Magento 2 website. The clear and fresh design clearly shows product, price and available sizes, ensuring an easy user experience without distracting from their creative designs. Products and stories can be easily uploaded, enabling the site to grow with the company with no extra or hidden costs.

The site supports their social media campaigns by drumming up interest for “coming soon” products, and customers all over the world can buy their products.

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Let’s talk

Want to work with an agency who get things done when they say they’re going to?
Call us on 01743 344 911 or drop us an email to talk about any projects you've got coming up.

Shrewsbury

5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW

Birmingham

Edmund House,
12-22 Newhall St, Birmingham, B3 3AS

 

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Shrewsbury 5 Town Walls, Shrewsbury, Shropshire, SY1 1TW  01743 404 712

Birmingham Edmund House, 12–22 Newhall St, Birmingham B3 3AS  0121 726 6849

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