Following the redesign and migration to Magento 2, we needed to ensure the primarily B2C site's mobile user experience was as simple as possible both on and off-screen.
After analysing the traffic to the site, the devices, user behaviour, and blur & memory tests, we were able to extensively improve the mobile user journey.
From updating button colours to ensure they stood out against the rest of the site, their sizes so they were the recommended sizes for touch inputs, repositioning key CTAs to bring them closer to the user's touch, and various split testing options, we were able to make a series of recommendations to make the site easier to navigate and more enjoyable to order from.
After studying user behaviour, we also simplified the all-important checkout, removing unnecessary steps and adding improved labelling to help guide users throughout the process.