MedTree

We were challenged with improving the overall user experience for the existing Magento 2 site, whilst maintaining the consistency of the site’s design and transferring hosting over from a previous provider.

Additional tasks included: ensuring users could easily navigate through over 18,000 products quickly and efficiently, replicating and improving an existing ‘Rewards Club’ functionality from the previous site, and incorporating brand and category-specific size guides.

After a full User Experience (UX) review, which combined Google Analytics and user behaviour tracking analysis, we quickly highlighted a number of key areas for improvement.

One of the main findings was issues surrounding the search and navigation. Due to the high level of products that the website held, the menu on the previous site appeared cluttered and confused. Two major steps were undertaken to tackle this issue:

A mega menu was introduced to clearly display the top-level categories in the main navigation and provide users with a clear journey to the sub-category they were looking for. The mega menu now includes singular dropdowns that provide options to instantly shop by areas such as department, product type, and brand.

We repositioned the search bar into the middle of the header to allow users to locate it easier, as the findings from our review indicated that users were more likely to search for a product than use the navigation.

Other notable improvements included: introducing pinned filters on category pages so users can continuously filter their search as they browse through products, adding swatches to category listings if products come in multiple colours, and customisable laser engraving options to a limited number of products.

After the initial redesign, we’ve been working tirelessly with the team at MedTree to continually make improvements to the site, adding new functionality and streamlining the user experience for all.

The redesign of MedTree's Magento 2 website significantly improved user experience and functionality. Key enhancements included introducing a mega menu for clearer navigation, repositioning the search bar for easier access, and adding features like pinned filters and swatches for product variations. It's iterations like this that can add up over time and make a website work much harder. Ongoing collaboration with the MedTree team ensures continual improvements and a user-centric approach to e-commerce.