West Mercia Police

The project has been hugely successful and as it developed, the We Don’t Buy Crime team was keen to refresh the brand residents and business owners aware of the recognisable activities of the initiative.

It was agreed that a new brand incorporating a new logo would be rolled out across signage, residential support and crime prevention packs & property marking kits and a new website portal that we would build, to allow for more visibility of the important work the We Don’t Buy Crime team does.

In collaboration with the members of the We Don’t Buy Crime team at West Mercia Police, our creative design team produced a new brand for the campaign, which was rolled out to 5 specific signs & posters to target various groups more closely in their message.

Our focus through these posters, stickers and signage was to provide a more visible presence for the campaign, with relevant signage deterring those who may be tempted to commit a crime, but also a number dedicated to providing reassurance to local residents or giving them an outlet to speak to someone if they suspect their area is being targeted.

Overall we have provided We Don’t Buy Crime with a more striking and up-to-date look and feel, which targets the right people with the right message. The branding is now consistent across a range of materials, including signage, information packs, leaflets & a clean, modern website, which will allow the campaign to go on and become even more successful in the future.