In collaboration with the members of the We Don’t Buy Crime team at West Mercia Police, our own creative design team produced a new brand for the campaign, which was rolled out to 5 specific signs & posters to target various groups more closely in their message.

Our focus through these posters, stickers and signage was to provide a more visible presence for the campaign, with relevant signage deterring those who may be tempted to commit a crime, but also a number dedicated to providing reassurance to local residents or giving them an outlet to speak to someone if they suspect their area is being targeted.

As part of the brief, we also utilised the new branding to produce an information pack for residents, which included a leaflet, a sticker design for residents windows, as well as packaging for this and the property marking kits.

We also built a website on the WordPress platform - https://wedontbuycrime.co.uk/, which highlights the good work the team do, along with video content, information for business owners and residents, as well as a contact form for those interested in the project and want to find out more or become involved. This platform also allows the We Don’t Buy Crime team to expand the site for if and when the campaign expands, either in its scope or geographically.

Overall we have provided  We Don’t Buy Crime with a more striking and up to date look and feel, which targets the right people with the right message. The branding is now consistent across a range of materials, including signage, information packs, leaflets & a clean, modern website,  which will allow the campaign to go on and become even more successful in the future.