Project background

Rotronics are the UK’s partner for Midtronics and CTEK, which specialise in battery management solutions for a variety of different B2B customers.  

Rotronics organically came to us a number of years ago to modernise and freshen up their website. Working closely with us on their website and becoming familiar with the team, Rotronics later asked for help with their marketing collateral. The team’s monthly report explained the SEO work carried out and displayed ranking improvement, which later encouraged Techtron and Rotech, two of Rotronics associated companies joined us. 

Project Images

Our strategy

Being the UK’s leading partner for both Midtronics and CTEK it became apparent that our strategy for SEO needed to focus on pushing rankings on these competitive brand terms. This would allow for Rotronics to be found organically for any searcher looking for these well-known names.

Our first approach was to complete keyword research to find out what keywords people were searching for on Google to reach these brands. Based on these specific keywords, we created a dedicated landing page to capture the target audience who were searching for battery-related terms. The landing pages were optimised with relevant information, which soon saw an encouraging increase in search engine rankings. A blog about 'what you need to know about EFB's' achieved a ranking of zero, which means Google take a snippet and makes it a feature at the top of the page.

The main areas on the site which caught a large number of visitors were the ‘Battery Tips’ section. Realising this, we added a clear, strategic call to actions on these specific pages to ensure we had the best opportunity to capture traffic. We also added a live chat on the website to provide a 2-way communication for users, by adding this, it ensured that the user could always find relevant means of contacting the company.

Alongside SEO we have also ensured conversion tracking has been set up on the website correctly, this guarantees that no leads are missed on the website and we can tell which lead has come to the website organically or through paid advertising. 

31

Ranked keywords

115.6%

Increase in organic sessions

19

Keywords ranking on page 1

Testimonial

 

 

Since working with Clear our digital presence has exceeded all our expectations. We are receiving new leads from the website all the time and it's continually growing.

Ken Clarke, Managing Director

Let’s talk

Want to work with an agency who get things done when they say they’re going to?
Call us on 01743 344 911 or drop us an email to talk about any projects you've got coming up.

Shrewsbury

5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW

Birmingham

Edmund House,
12-22 Newhall St, Birmingham, B3 3AS

 

Coronavirus (COVID-19) Update

Hope everyone’s OK out there. As a digital agency, we’re lucky that the virus hasn’t affected us too much. To protect our staff, everyone is working remotely, and all project work is carrying on as normal. It’s possible there could be some delays here and there though, particularly if team members fall ill. We’ll keep you posted. All we ask is that you email rather than call if possible, as we have fewer people on the phones at the moment.

Stay safe, and see you soon :)