Fast Amps is a Shrewsbury-based company specialising in user-friendly Electric Vehicle (EV) charging solutions. They offer a range of chargers for both home and business use, designed for simple installation without requiring WiFi. This makes them a convenient option for those seeking a hassle-free EV charging experience.
The brief
Fast Amps approached us about setting up a new business in Shrewsbury manufacturing and selling their own EV Charger. They initially wanted to sell B2C, however this changed quickly to a distributor and installer model. We initially created the branding for the new business, then subsequently designed and built their new Magento website.
The next task was to generate site traffic and build the distributor and installer network. This proved challenging in the first 12 months due to the brand-new domain only having a domain authority of one. This, combined with the fact that target audience wasn’t based primarily online meant we needed to pivot. We worked with Fast Amps to introduce telesales, email marketing, social media management, social ads, influencer marketing and worked tirelessly on the organic SEO to get the domain authority moving. We’ve also since designed all their on-premise POS, flyers and brochures, and their new exhibition stand.
Our strategy
The main issues we faced were getting installers on board and selling the Fast Amps charger to their clients. We overcame this by contracting a telesales expert to contact every electrician in the UK qualified to install EV chargers. Alongside this, we set up an email campaign and social remarketing targeting electricians.
Whilst this was ongoing, we improved the Fast Amps organic social reach across Instagram, LinkedIn and Facebook, regularly writing posts, as well as articles for the website. We also created a dedicated installer page on the website where installers could register their interest in becoming an approved Fast Amps Partner, receive training, and have a directory listing on the Fast Amps website.
In the background, we worked on the UX and CRO of the website to ensure that we captured and converted every possible lead. Working with an electrician influencer to create an installation video which went out across YouTube and TikTok also made a big difference. From this installation video we have then created multiple short videos breaking down the whole installation into easy bite sized chunks.
The results
Overall site visitors are up 152% on last year, with organic social up 125%. Domain authority is now sitting at nine and climbing every month, and over 500 leads have come in through the website alone.
One of the main problems was getting access to the electricians in the UK, and through our various marketing efforts, there are now over 60 independent electricians approved as Fast Amps partners.
Fast Amps have also been nominated in the 2024 Shropshire Business Award for Excellence in Manufacturing and Engineering.
Product photography and image retouching
152%
Increase in overall traffic
125%
Increase in organic social traffic
500+
Leads generated via the website so far
Kind Words
Clear know what they are doing and they have the skills, ideas and enthusiasm to deliver results. Their philosophy is bound up in shared success. Clever, hard-working people: refreshingly different.
Edd, Fast Amps
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