Distinct Distinct Distillers is a UK-based rum producer founded by Hannah Boon, a seasoned industry veteran. The company operates from a unique location, a former World War II fuel depot, which provides temperature-controlled storage for its spirits. This innovative approach allows Distinct Distillers to maintain the quality and consistency of their products while offering a distinctive and sustainable production environment.
The brief
Distinct Distillers faced the challenge of managing two separate brands, Distinct and Rum & Sum, on the Squarespace platform. To streamline operations and expand their offerings, the company needed to combine their offering.
Our Strategy
While Magento could have technically met Distinct Distillers' website requirements, the company sought a simpler platform with sufficient power to manage their needs. Shopify emerged as the ideal choice, providing a user-friendly interface without compromising functionality.
Clear developed a bespoke theme for the client, showcasing their historic conversions through captivating images and videos. The theme's design incorporated Distinct Distillers' signature brand colors, reinforcing their identity and complementing their existing YouTube presence.
To streamline merchandise production and fulfillment, the client partnered with a print-on-demand company. Clear ensured seamless integration of product data between the two platforms, guaranteeing efficient transactional processes and clear communication.
The Results
Distinct's new Shopify website provides a solid platform from which the client is able to showcase their rum brands, as well as associated industry services and merchandise. The design of the website mirrors the company's overall brand look and feel, whilst allowing the two rum brands to have their own identities.
The Shopify platform has allowed the client to broaden their product offering post-launch, with information relating to other industry services like contract bottling and recipe development now available.
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