Events International are a key player in providing corporate and VIP hospitality packages for major sporting events. With over 25 years’ experience and being part of the TUI Travel Group they know a thing or two about hosting events and providing the best possible service for an unforgettable experience.
The brief
When we started working with Events, they had an out of date logo and website that didn’t reflect the VIP nature of their business. They needed a brand overhaul and multiple websites to promote their key events.
They wanted to retain their existing colour scheme, but everything else was open to change to modernise and revitalise the brand.
Our Strategy
We started the process with a branding workshop, where we really got to know the company through a series of questions and exercises.
This formed the basis of our initial work and understanding about the company. We then set to work researching competitors and the marketplace.
During the this early phase we watched a TED Talk about the power of body language, which led us to research further into non-verbal communication, power, and sporting dominance.
On completing an event or challenge, humans tend to raise their arms to the sky in celebration, in the sporting arena is known as “Pride” (according to Social Scientists) and this ‘V’ shape formed the basis of our initial marks and sketches for the rebrand.
We’ve been working with Events International for over four years, and have since developed their brand identity, guidelines, stationery and five Magento websites for them.
The brand identity showcases the luxury, VIP nature of the business with proud British roots, and their website showcases the events that the company offer, as well as four event specific sites, including an official website for the Glasgow Commonwealth Games.
Before and after
Kind Words
I believe from the overall look and feel that you understand our business very well. From concept to finished product our requirements were met and any additional needs were quickly seen too. The objectives laid out were all achieved better than all our expectations. Clear are a friendly and clearly capable partner for a more prominent digital presence in a very competitive marketplace.
Alex Lyall, Events International
Let’s chat
Want to take your brand to the next level with an experienced agency that does what they say they’re going to? Get in touch with our team today! We can discuss an upcoming project or simply chat about your business and suggest solutions for growth.
Call us on 01743 344 911, drop us an email or fill out our contact form. We’ll get back to you as soon as possible.