Landowner is a family-owned business and market leader in the manufacture and supply of AdBlue®, other automotive products, liquid animal feeds, and liquid fertilisers to customers throughout the UK. Since its founding nearly 50 years ago, the company has been committed to the environment and how it can help improve it.
The brief
The existing Wordpress / WooCommerce website had been struggling under the pressure of increasing customer demand and business complexity. It'd become difficult to maintain and improve, and after a period of consultancy with Clear, it was decided that a move to Magento with a Hyvä framework would offer a scalable platform to support continued growth.
We undertook an in-depth scoping exercise with the client to ensure that we had a detailed grasp of the complexities of the business operations. Once our design team had worked their magic, our Magento specialists then set about building the site with a combination of core functionality, third-party extensions, and bespoke functionality to cater to Landowner's specific requirements around bulk tanker products and certification tracking.
Our strategy
The new design was focused on providing as natural and expected e-commerce experience as possible. Care was taken to ensure that calls to action relating to Landowner's core product, AdBlue® were prominently positioned site-wide. Product pages were optimised for conversions, with tools like a delivery cost estimator used to give the consumer as much up-front information as possible.
At the same time, the design was flexible enough to allow the business to expand its product offering over time without having to rework the site each time.
The site was developed using the Hyvä Magento framework. This allowed for an expedited site build, and the end result is a lightning-fast website that will aid user experience, conversion rate, and search engine optimisation.
Moving to a new platform required a thorough program of training, written documentation, and ongoing client support. Landowner adapted brilliantly to using Magento as a platform and quickly benefited from the platform's extensive list of add-ons, which we've worked together on to add additional features to the front- and back-end post-launch.
The results
The end result is a website that outperforms the competition in terms of both form and function. Its speed and ease of use help to ensure a high conversion rate, while Landowner's strong level of customer service continues to support users' online experience, with an offline one to match. A clear understanding of the client's operational requirements developed right at the start of the project, meant that the transition from WordPress to Magento was as smooth as possible with minimal disruption to the business during the shift.
Our in-house Digital Marketing team ensured that the site was in a good position to maintain existing search engine rankings, as well as configuring the various product feeds that would be required for ongoing PPC advertising. Since launch, the DM team has provided ongoing support to grow the business through paid advertising and organic search.
96/100
Desktop Performance
89/100
Best Practices
100/100
SEO
PageSpeed before and after
Let’s chat
Want to take your brand to the next level with an experienced agency that does what they say they’re going to? Get in touch with our team today! We can discuss an upcoming project or simply chat about your business and suggest solutions for growth.
Call us on 01743 344 911, drop us an email or fill out our contact form. We’ll get back to you as soon as possible.