Every company needs that little boost ahead of the competition, and a carefully devised Search Engine Optimisation or SEO strategy could be the answer.
SEO is a way of improving your website so it appears higher in Google’s search results. It works for other search engines too, like Bing, but with nearly 90% of UK searches done on Google, that’s our main focus.
Our in-house SEO team will carefully devise a strategy that increases your search visibility where it matters and keep you up to date with the latest Google changes. SEO packages vary, but we focus on four aspects to ensure we’re steering your site in the right direction:
SEO audits
We look at every aspect of your site from code to content, including site speed, broken link checks, evaluation of meta tags and more. Whatever’s holding your site back, we’ll find it and make improvements through SEO.
Keywords
Through extensive research of your site and its competitors, we build up a detailed portfolio of keywords, ensuring your site is being seen by the right people. This also means that when we say you’ve reached page one for a certain phrase, you can be sure it’s relevant and that people are actively searching for it. Keyword research is often the first thing we'll do when you sign up for one of our SEO packages.
Backlinks
More relevant, high profile links pointing to your site means higher search engine rankings. We research your competitors, industry websites, directories, blogs and many more sites to find you the right opportunities to earn links.
Content
Content is key! If your visitors aren’t satisfied when they arrive on the site, there’s a good chance they’ll go somewhere else. Whether its videos, images or articles, content that pleases is going to work wonders for your SEO. It also allows you to get found for a wider range of keywords and keeps the site fresh.
Location, Location, Location
It's not just national SEO you need to think about. We'll work with you to improve your local presence too, using tools like Google My Business and incorporating local keywords and links into the strategy. Whether you're in Shrewsbury, Shropshire or further afield, we'll help improve your digital marketing.
Reporting
You’ll never be wondering if your SEO investment has paid off, either. As part of our SEO packages, we draw up monthly reports showing you exactly what we’ve been up to on your website, plus all the data you need to gauge performance.
