A Custom B2B Trade Portal and Magento 2 Migration

Landowner’s legacy WooCommerce site had reached its limits. Slow admin, unreliable data outputs, and fragmented trade workflows created internal inefficiencies and customer frustration. The goal was to rebuild the entire ecommerce setup on Magento 2,  focusing on speed, admin flexibility, B2B tools, and integration potential.

Key Issues:

• Site performance and checkout UX impacting conversions
• Trade sales processed via email, phone, and Exchequer manually
• Manual credit control, batch, and IBC tracking
• Poor reporting visibility
• PPC and SEO at risk due to platform limitations

Objective:

Deliver a best-in-class ecommerce site with dedicated B2B workflows, improved front-end UX, batch and IBC traceability, and room to scale both trade and consumer operations.

Magento 2 Replatforming

We began with an on-site discovery session and full technical scoping process to understand Landowner’s sales workflows, admin bottlenecks, and ecommerce platform limitations. The decision was made to rebuild the ecommerce setup from the ground up using Magento 2 with a Hyvä front-end for speed and compliance with Google Core Web Vitals.

• Migrated customer, order, and product data from WooCommerce to Magento
• Rebuilt the frontend using Hyvä for fast load times and mobile UX
• Developed custom templates for bulk order pricing, calculators, and postcode-based delivery quoting
• Introduced MOTO-enabled admin ordering with full visibility of trade accounts
• Enabled full CMS control for content, merchandising, and promotion

The result was a high-performance ecommerce foundation ready to scale with Landowner’s trade and consumer growth.

Trade Website Design & Development

We designed a dedicated B2B trade experience tailored to Landowner’s sales model, replacing email- and phone-based orders with a robust digital alternative.

• Login-only trade access with account-specific pricing
• Group-based pricing logic and credit limit control
• Trade sub-sites for white-label and repeat customers
• Admin order creation tools with permission-based access
• Magento reporting customised to show liquid sales volume per customer group

This created a streamlined trade workflow that reduced manual admin and enabled faster quote-to-order turnaround.

UX & Conversion Improvements

From the start, we prioritised user experience — with an emphasis on speed, clarity, and simplified workflows. Across both B2B and B2C journeys, we applied design and conversion principles to reduce drop-offs and encourage trust.

• Mobile-first navigation and intuitive filtering
• Cleaned up product page layouts and variant selection tools
• Bulk ordering UI improvements for AdBlue and other high-volume products
• Trust signals and customer reassurance features

These updates improved customer experience and boosted mobile session value significantly.

System Integration & Reporting

Landowner’s success depends on accuracy and traceability, so we engineered backend systems to reduce duplication and human error while improving reporting across departments.

• Scoped Exchequer integration for syncing sales, credit, and accounts
• Built custom IBC and batch tracking logic with certificate upload and customer lookup
• Connected Google Shopping feeds and Reviews.io widgets for conversion uplift

Paid Media & Analytics Tracking Setup

To ensure campaign data was measurable and actionable, we implemented tracking across all key advertising and analytics platforms. This allowed both Clear and Landowner to make informed, data-driven decisions around paid campaigns.

• GA4 configuration with ecommerce event tracking
• Meta and Microsoft Ads conversion setup
• Server-side Meta Conversions API implementation
• Product feed creation for Google Shopping and Meta Commerce Manager
• Custom remarketing and lookalike audience builds

These updates improved customer experience and boosted mobile session value significantly.