A Fully Refreshed Trade Platform Through Magento 2

With rapid growth and a highly competitive ecommerce landscape, Mirror Outlet needed to future-proof its online infrastructure. Their Magento platform was stable but under-supported, and the trade-facing website had long lagged behind in functionality and brand presentation.

Our mission was to modernise Mirror Outlet’s ecommerce experience, both front and back end — while reducing risk, improving performance, and setting the stage for long-term marketing and SEO success.

Key Issues

• Outdated Trade UX and inconsistent branding
• Magento 2 stability concerns and ad hoc bug resolution
• Weak on-site SEO and duplicated content risks
• Unclear customer pathways and low engagement on key pages
• Limited scalability on the existing hosting solution

Objective:

To create a scalable, conversion-led digital foundation for Mirror Outlet, aligning the trade site with the consumer brand, strengthening Magento stability, and implementing an SEO strategy to drive growth across both B2B and B2C audiences. The project focused on improving brand credibility, operational efficiency, and long-term ecommerce performance.

Magento 2 Technical Support

We introduced a flexible 20-hour monthly support retainer to give Mirror Outlet continuous access to our development team.

This allowed us to proactively monitor, maintain, and optimise their Magento 2 platform — from resolving bugs and managing extensions to implementing new features and advising on development priorities. Regular check-ins ensured technical priorities aligned with commercial goals, giving the internal team confidence and control.

UX Redesign & Conversion Improvements

Following a detailed UX audit, we tackled a number of high-impact updates across the customer journey.

We streamlined universal CTAs, updated trust-building content, and improved clarity on returns, payment options, and delivery messaging. We also introduced a new About Us page and enhanced the Contact section to increase user trust. All updates were designed mobile-first and implemented with minimal disruption, resulting in a smoother and more intuitive experience across all devices.

Magento-Optimised Hosting

To support performance at scale, we migrated Mirror Outlet to our secure Magento-optimised shared hosting infrastructure.

This included a Git-managed staging environment, automated backups, robust firewall protection, and regular server performance reviews. The setup was PCI-compliant and monitored 24/7 — providing a stable foundation for future growth and ensuring faster deployment of development work with minimal risk.

Trade Website Redesign

The trade platform was visually and functionally outdated, so we redesigned the front-end to align with the main consumer site.

Key changes included hiding product visibility and pricing until login, displaying dynamic stock levels, and adding a postcode-based delivery checker. We also introduced original homepage content and a brochure landing page, while implementing sitewide “no-index” rules to protect SEO performance. The result was a more professional, user-friendly B2B experience that better reflected Mirror Outlet’s brand.

SEO Strategy & Implementation

We built a structured SEO plan focused on improving visibility, reducing technical risk, and supporting growth.

This included monthly technical audits, schema markup recommendations, and improvements to site architecture and internal linking. On-page updates — such as homepage content blocks, delivery page enhancements, and metadata optimisation — were designed to improve keyword targeting and user engagement. SEO was integrated throughout the project, ensuring performance was baked into the platform from the ground up.