Overview
OPRO Group stands as a global leader in oral protection, widely recognised for delivering cutting-edge mouthguards and advanced protective gear.
Founded on a mission to prioritize safety, comfort, and performance, OPRO combines state-of-the-art technology with unparalleled expertise to create products trusted by professionals and amateurs alike.
With partnerships spanning major sports organisations and a presence in over 60 countries, OPRO has become synonymous with innovation and reliability in sports protection, ensuring athletes can perform at their best while staying protected.
How We Helped:
- Magento 2 Upgrade
- E-commerce Website Redesign (UI & UX)
- Technical SEO Audit & Seamless Migration Strategy
- Google Analytics 4 (GA4) Setup & Advanced E-commerce Tracking
- Strategic Paid Media Management
- Third-Party System Integration
- Ongoing Digital Marketing Retainer (SEO, PPC, Conversion Rate Optimisation)
The Results:
- 35% increase in organic traffic
- 75% increase in transactions
- 119% increase in revenue
- 28% increase in conversion rate
The Brief
As a global leader in oral protection, OPRO Group’s ambition was to ensure its digital presence matched its market-leading status.
However, their existing e-commerce platform presented significant roadblocks to scalability, performance, and user experience, hindering their potential for sustained online growth. Clear was engaged to tackle a multi-faceted set of challenges.
Key issues:
- Outdated E-commerce Platform: They were currently using an outdated Magento platform which lacked the features, security, and scalability needed for a global brand, with fragmented sites causing branding and management issues.
- Poor UX & Conversion: The dated design and clunky mobile experience, including the product configurator, hurt user engagement and sales.
- Technical Debt & Weak Integrations: Key systems (Dot Digital, Sage, Trustpilot, etc.) were poorly integrated, causing inefficiencies and data issues.
- SEO Migration Risk: Moving opromouthguards.com to opro.com and legacy pages to oproschools.com posed a serious risk to organic traffic.
- Untapped Marketing Potential: Technical SEO issues, weak tracking, and limited visibility hindered the performance and growth of paid campaigns.
Objective:
To lead a full digital transformation for OPRO, including upgrading to Magento 2, a user-focused redesign, seamless system integrations, and a strategic SEO migration — all aimed at building a scalable, high-converting platform that supports growth and reinforces OPRO’s premium brand.
The Approach
Magento Rebuild & UX Overhaul
We began with a technical audit of OPRO’s Magento platform, surfacing issues with speed, stability, and mobile responsiveness. This formed the foundation for a full replatform to Magento 2.4.4, ensuring future scalability and robust performance for global e-commerce.
We delivered a complete redesign, prioritising mobile-first layouts, clear navigation, and frictionless user flows. Particular focus was placed on the product configurator, which was re-engineered to improve usability and conversion, alongside a streamlined checkout to reduce abandonment and boost transactions.
SEO Migration Strategy
With OPRO consolidating multiple domains (opromouthguards.com and ASP.NET content) into a single brand experience across opro.com and oproschools.com, SEO risk was high.
We devised a granular SEO migration plan to protect and enhance search visibility — including:
- Comprehensive redirect mapping for thousands of URLs
- Internal linking optimisation to strengthen site architecture
- Schema markup implementation for rich result eligibility
- Technical checks to maintain crawl efficiency and indexing
System Integration
OPRO’s tech stack relied on several key third-party platforms, including Dot Digital, Innov8, Sage, Refersion, Trustpilot, and Codeless. Many were operating in silos or causing data fragmentation.
We facilitated custom integrations across all platforms, creating a stable, scalable infrastructure that enabled real-time data flow, smoother operations, and a single source of truth across departments — particularly critical for order fulfilment, reviews, CRM, and affiliate tracking.
Advanced Analytics Setup
To enable more data-driven decision making, we deployed a bespoke GA4 setup with enhanced e-commerce tracking.
This included tracking across product interactions, checkout steps, campaign attribution, and secondary goals like form submissions and brochure downloads — giving the OPRO team full visibility into what was driving revenue and engagement.
Performance-Driven Growth Marketing
Following the launch, OPRO entered the Growth phase of our process. Through a tailored retainer, Clear executed a multi-channel strategy combining:
Ongoing SEO (content strategy, keyword targeting, link acquisition) to build on early gains.
Paid Media Campaigns across Google Search and Shopping, focused on high-intent, bottom-funnel users.
Strategic landing page development to support campaign conversion. This ensured the new site not only looked and functioned better, but also performed commercially from day one.
The Results
+119% Revenue, +75% Transactions
increase in organic traffic
increase in transactions
increase in revenue
increase in conversion rate
Clear came in and helped us get a true picture of where we stood with our digital marketing activities. They quickly fixed a number of technical SEO issues, helped us make more of our content, and ran some highly successful Google Shopping campaigns. The replatforming project further elevated our online presence, delivering a site that’s not only visually stunning but also drives significant growth. Since then, we’ve gone from strength to strength online.
Paul Clarke, Managing Director, OPRO