Winget is a UK manufacturer of construction equipment, with over 100 years of experience in the game.
They export to over 50 countries worldwide via a network of distributors, all valuing Winget’s exceptional quality and aftermarket support.
The brief
Winget contacted us with the challenge of building them a website that positions them as a forward-thinking, modern manufacturer, whilst communicating their vast experience and history.
The website needed to give viewers all of the technical specifications they may need to make a decision on which product is right for them, as well as providing information about their aftermarket support and international offering.
Our strategy
The website needed to give viewers all of the technical specifications they may need to make a decision on which product is right for them, as well as providing information about their aftermarket support and international offering.
The website has an intuitive mega menu to allow the user to view and compare products easily, as well as a filterable resources section to allow customers to easily find the parts and service manuals they require. The website also incorporates an International section showcasing their work and connections worldwide.
The website is set up to be mobile and tablet-friendly, and inherently SEO-friendly. Following the website build, we worked with Winget on a successful digital marketing campaign including Search Engine Optimisation and Google Pay Per Click to reach key audiences worldwide.
The results
We were able to analyse the enquiries coming through the site over the course of the six-month digital marketing project to see which came from which traffic source, e.g. Google Ads, organic search results, etc. The campaigns resulted in a significant increase in enquiries, both from the UK and targeted locations overseas. There was a 30% increase in visits to the site year on year.
In terms of SEO, the number of keywords with a page one ranking (out of those we were tracking) increased by 75%
30%
Increase in site visits
75%
Increase in page one ranking keywords
Let’s chat
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