Meeson Hall | Clear

The perfect rural retreat! Meeson Hall has been delighting its occupants since 1640. Set in eight acres of tranquil landscaped gardens and paddocks, it’s a beautiful example of a traditional red sandstone Shropshire manor house hotel.

The brief

We were asked by Meeson Hall to create them a new visual identity befitting of their prestigious offering. It was important that we created something that communicated efficiently and elegantly the tone and personality of the estate. As well as new branding, we would also need to expand and develop this initial art direction into a website and set of printed marketing materials.

Our Strategy

To honour this prestigious venue with a mark worthy of its history and importance, we went through many different concepts refining and developing along the way. We really liked the idea of a mark or stamp that felt symbolic of the era when the property was originally built.

One of the key rules of branding is to take as much away as you can, while still retaining your message and impact. The idea behind this is that the simpler the logo can be, the stronger, more impactful and more memorable it will also be. This led us to finally craft the mark out of bespoke letter forms to create a modern take on a traditional monogram.

You can see some behind the scenes marks here that we eventually moved towards the design that was chosen. Some are more graphical and after much thought, we decided that it was a stronger mark if we removed these.

Let’s chat

Want to take your brand to the next level with an experienced agency that does what they say they’re going to? Get in touch with our team today! We can discuss an upcoming project or simply chat about your business and suggest solutions for growth.

Call us on 01743 344 911, drop us an email or fill out our contact form. We’ll get back to you as soon as possible.