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Adullam | Clear

Adullam

A complete rebrand for the specialists in housing and support services

The brief

Adullam is a specialist provider of quality housing and support services. Established in 1972 they work with local authorities and other public sector partners to house and/or support 1,000 people at any one time across England and Wales. They needed a full rebrand to help modernise and reposition the company.

Adullam logo detail with guidelines
Adullam logo
Adullam promotional merchandise

Our strategy

Their existing brand was well-established but outdated and in need of a refresh. We started the process with an extended version of our branding Discovery Workshop with key staff members and trustees from across Adullam's services and locations to get a broad cross-section of thoughts and opinions, in order to fully understand the significance of what we were undertaking.

The sessions took a deep dive into the company, its history, and the reasons for change. We also workshopped an updated strapline to simplify their unique offering and their upcoming 50th Anniversary.

We aimed to retain as much of the original mark as possible and workshopped this with the client to produce a simpler, cleaner brand; something that stands on the shoulders of the original, and will hopefully be around for the next 50 years.

Once we have some solid concepts to work with, we go through many iterations, tweaking and refining their shapes and characters until the tone and feeling is just right.

Adullam logo, initial sketches

The rebrand embodies the security that a home can bring, combined with the caring warmth of a hug. Something everyone can benefit from when times are tough.

The brand was then extended to the website, overhauling the old site, and adding a raft of improvements and features to users and tenants alike.

Adullam website home page
Adullam website mobile design

Before and after

Let’s chat

Want to take your brand to the next level with an experienced agency that does what they say they’re going to? Get in touch with our team today! We can discuss an upcoming project or simply chat about your business and suggest solutions for growth.

Call us on 01743 344 911, drop us an email or fill out our contact form. We’ll get back to you as soon as possible.

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