Their existing brand was well-established but outdated and in need of a refresh. We started the process with an extended version of our branding Discovery Workshop with key staff members and trustees from across Adullam's services and locations to get a broad cross-section of thoughts and opinions, in order to fully understand the significance of what we were undertaking.
The sessions took a deep dive into the company, its history, and the reasons for change. We also workshopped an updated strapline to simplify their unique offering and their upcoming 50th Anniversary.
We aimed to retain as much of the original mark as possible and workshopped this with the client to produce a simpler, cleaner brand; something that stands on the shoulders of the original, and will hopefully be around for the next 50 years.
