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Rowlands

A bespoke online ordering system for trade accounts, and we helped Rowlands keep the county fed during COVID-19 with online B2C ordering

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Project background

Rowlands and Co is a family run business. They’ve been catering for the retail trade for over 120 years. They’re a well-known business within Shropshire and surrounding counties, recognised for their trademark red delivery vans. 

Being market leaders, Rowlands wanted to push the boundaries of their marketing plan to become forward thinking whilst still catering for their existing audience. They needed a website that was flexible enough to grow with the company, whilst maintaining traditional sales.

 

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Our strategy

We came up a marketing strategy:, we created a folder that replaced their existing catalogue, the bespoke folder allowed for catalogue inserts which can be replaced or updated when needed. 

We then built a Magento 2 website with a bespoke ordering system for trade accounts. The website allows for a quick and easy click-to-order system with the ability to customise/print your own order sheets

 

B2C Ecommerce Update in Response to the Covid-19 Crisis

The covid-19 pandemic caused fewer trade orders for Rowlands. In response, they began to sell directly to the consumer. To achieve this, we responded promptly by extending the functionality of the existing website to allow B2C users to login, order and purchase fresh vegetable boxes.

Take a look for yourself here. 

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Website

Launch site Get in touch

Let’s talk

Want to work with an agency who get things done when they say they’re going to?
Call us on 01743 344 911 or drop us an email to talk about any projects you've got coming up.

Shrewsbury

5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW

Birmingham

Edmund House,
12-22 Newhall St, Birmingham, B3 3AS

 

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Shrewsbury 5 Town Walls, Shrewsbury, Shropshire, SY1 1TW  01743 404 712

Birmingham Edmund House, 12–22 Newhall St, Birmingham B3 3AS  0121 726 6849

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