Rozone Ltd offers a superior parts cleaner called 'Smartwasher'. The Smartwasher is self-cleaning and non-hazardous cleaning system which allows the easy removal of grease and dirt from items such as gears. It can be used in a variety of industries from industrial plant companies to small workshops. The diversity of the industries mean it needs to be presented in different ways to appeal to the sector Rozone want to infiltrate.
Rozone wanted to crack the Bike Workshop industry and become the 'chosen' parts cleaner for small and large workshops. They had a clear idea of who they wanted to target but not how.