The Challenge

Berwick Care sell furniture and care equipment along with care & hygiene supplies directly to care homes. They also offer an interior design and fit-out service too. They approached us having 4 separate sites, including a WordPress and Magento 1 site, which we advised to combine into one platform to aid searchability and reduce site admin times.  
 
The premise of the project was to build a new transactional website with an integration into their ERP system. Some of the additional key features required were: 
  • A dedicated landing page for their Comida range of dining chairs
  • Live chat
  • Bespoke pricing per customer 
  • Multiple wishlists with CSV import functionality
  • Sub-user accounts 
The priority for the site is to be a simple, user-friendly platform for users to easily navigate through the very varied product range they offer. They stressed the desire for it to not come across as anything too corporate or robotic. It needed to be personable to express their USPs; those being a family run company with many years of experience in all areas of care. 

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Our strategy

Our approach to meet the brief on this project began with the decision to create the new site on a Magento 2 platform to accommodate their hundreds of categories and thousands of product lines. This allowed us to migrate their product, customer and order data from their Magento 1 store to their new Magento 2 installation, which also included dedicated CMS page templates to promote all of their other services. A strong redirect strategy was also put in place to ensure all traffic was now being pointed to their sole domain. 

The rebuild also gave the opportunity to update the look of the website. It was given a fresh new look to really show off their ‘furniture by room’, ‘equipment’ and ‘care and hygiene’ top-level categories. Colour was injected into the website to provide warmth and improve navigation. 

Due to a change of internal systems at Berwick Care and the outbreak of Coronavirus, this site was prioritised and set live at the end of March 2020, without its ERP integration in place. This allowed Berwick to supply urgently needed PPE and sanitizing products to care homes as quickly and efficiently as possible.

Work is now underway completing the Magento 2 and Netsuite integration, which is due to go live later this summer. 

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Let’s talk

Want to work with an agency who get things done when they say they’re going to?
Call us on 01743 344 911 or drop us an email to talk about any projects you've got coming up.

Shrewsbury

5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW

Birmingham

Edmund House,
12-22 Newhall St, Birmingham, B3 3AS