Morris Care is part of the Morris Group, they required a refresh of their current website that would showcase their dynamic care services and homes, as well as supporting recruitment of nurses and care staff.
A new responsive website for Morris Care ensures that users can find what they’re looking for quickly and easily from any device.
The website is part of a family of sites we have designed for Morris & Company, to give a consistent brand message across the company’s businesses.
We introduced a new lighter, softer green to make things a warmer and more approachable, created easy call to actions throughout, to encourage users to get in touch with the care homes.
We are also providing ongoing digital marketing, including Search Engine Optimisation and Pay Per Click Advertising (Google Adwords), to make sure Morris Care are visible online for their core services and regions.
Google Analytics integration allows us to review the performance of the website and tweak the sitemap, content and digital marketing efforts to continuously improve the performance.
Since we launched the new site, visits have increased 25% year-on-year and on mobiles, they've more than doubled.
PPC conversions like enquiries and brochure downloads are up 120% since beginning of 2016. Over the same period, the cost of a conversion has more than halved.
Clear offer a pragmatic and professional approach to digital which has really helped us to dispel the myths around digital and clearly informed our digital marketing strategies.
Kate Watkins, Group Communications Manager, Morris & Co.
We'd love to talk about any projects you've got coming up.
Call us on 01743 404 712, drop us an email
or pop in for a coffee* 5 Town Walls, Shrewsbury, Shropshire, SY1 1TW
*other drinks are available :)
