The Challenge

We’ve been working with Morris Care for over three years on their online presence. Back in 2015 we completed a Digital Overview for the whole Morris & Company group, of which Morris Care is one division.

This led to the redevelopment of all of the Morris & Company websites in one group style, unifying their communications and creating a ‘family’ of websites for the family run business.

Following the redevelopment of the website, we have been working with Morris Care on all of their digital communications, including Search Engine Optimisation (SEO), Google Pay-Per-Click (PPC) and Social Media.

As you’ll probably know, the digital world moves very fast, and in 2018 we were tasked with giving the Morris Care website a refreshed new look and updated user experience, to coincide with the opening of a new Care Home.

The challenge with this project was how to update the user experience and simplify the design of the website, without jeopardising all of the hard work that had gone into the Search Engine Optimisation and Google Pay-Per-Click over the past few years.

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Our strategy

We started by mapping out all of the pages on the current website, and considering how we could structure these in a more user-friendly way, whilst maintaining the SEO value.

A refreshed design was carefully crafted using the latest design standards and SEO knowledge, using accordions and ‘read more’ links to structure content into bitesize chunks for the user, and for Google.

A simplified navigation, with a comprehensive landing page strategy, led to a great looking website, with optimal user experience, that also works very hard from an SEO and PPC point of view.

The website has become a hub of knowledge for anyone considering a care home for their loved one, promoting Morris Care as a leader in the industry.

35%

Increase in goal conversions

10

Extra page one rankings

47%

Increase organic visits

85%

Increase online job applications

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Let’s talk

Want to work with an agency who get things done when they say they’re going to?
Call us on 01743 344 911 or drop us an email to talk about any projects you've got coming up.

Shrewsbury

5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW

Birmingham

Edmund House,
12-22 Newhall St, Birmingham, B3 3AS

 

Coronavirus (COVID-19) Update

Hope everyone’s OK out there. As a digital agency, we’re lucky that the virus hasn’t affected us too much. To protect our staff, everyone is working remotely, and all project work is carrying on as normal. It’s possible there could be some delays here and there though, particularly if team members fall ill. We’ll keep you posted. All we ask is that you email rather than call if possible, as we have fewer people on the phones at the moment.

Stay safe, and see you soon :)