The Challenge

We’ve worked with Morris & Company for several years to improve their online presence, which Morris Care has been a part of.

In 2015, we designed a functional Drupal site, combined with a bespoke recruitment system. We’ve optimised the website over the years (SEO) and created successful Google Ads (PPC) campaigns to promote the Care Homes and job vaccanices.

However, Drupal 7 – the version of Drupal the site was built on, was coming to the end of life in 2020, meaning it was no longer officially supported. As such, our aim was to seamlessly transition the website onto WordPress.

The previous website was due an update, both frontend and backend. The change in CMS gave us the perfect opportunity modernise the design and feel of the site, which had become fairly dated over the preceeding 5 years. 

Morris Care and Clear worked together to review all aspects of the website, updating copy and images from Morris Care’s side, and the design, functionality and technical aspects from ours. An important requirement was for the backend of the site to be easily managed.

As well as the website, it was important to retain our SEO and PPC success.

Project Images

WordPress Website

Building on from the success of the previous website and identifying the opportunities, the website needed to cater people searching for a care home, which could be a resident, family member and people searching for jobs. 

The design brief was for a white and spacious site, for ease of scrolling and browsing, with a bespoke accessibility feature to enlarge the font and colour scheme changes. There was a lot of information about each home, the types of care provided and career opportunities/requirements, so this needed to be separated with good quality images to not feel text-heavy.

It was important to convey the home-from-home feeling of each home alongside the high-quality care provided to residents from the professional team of carers. The home pages also needed to provide information from CQC reports, reviews from carehome.com, videos of the team, list the facilities available, as well as activities for residents. 

The careers section had to be consistent with the rest of the website, but with the introduction of blue-grey and pink buttons to make applying for vacancies easier. 

Digital Marketing

We’ve been optimising the Morris Care website for many years, through the ups and downs of Google algorithm updates, changes to the digital landscape and wider macro factors. Over this time, we’ve gained great search terms results on competitive terms. so it was important to retain these when the ‘new’ website went live. We communicated clearly with the Morris Care team about new content for the site, which helped preserve these great rankings.

As part of our go-live process, we also ensured campaign success wasn’t affected by page updates and all tracking was correctly working.

The results

A clean, spacious, informatative website, which can be adapted for each user on a safe and secure platform. 

SEO results were retained and PPC Ads continued to perform well. Redirects were carefully planned to avoid 404 pages, Google Analytics, Google Ads Search Console and Facebook Pixel have all been added to the website and now Morris Care have a modern platform to launch further success.

Project Images

Let’s talk

Want to work with an agency who get things done when they say they’re going to?
Call us on 01743 344 911 or drop us an email to talk about any projects you've got coming up.

Shrewsbury

5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW

Birmingham

Edmund House,
12-22 Newhall St, Birmingham, B3 3AS