Fish4Dogs are expert manufacturers and retailers of fish-based food and treats for dogs (and cats!). When they approached us, they were already gaining a healthy 75% of their UK sales through ecommerce, but their existing website was beginning to show its age.
On top of an aged backend system, the design and Information Architecture created a cluttered navigation where content was difficult to find. The bespoke ASP.NET platform was also lacking useful reporting tools and any changes were difficult and expensive to implement. This, along with a rebrand, new packaging and a TV advertising campaign on the horizon, meant it was the perfect time for an upgrade.
