Fish4Dogs

On top of an aged backend system, the design and Information Architecture created a cluttered navigation where content was difficult to find. The bespoke ASP.NET platform was also lacking useful reporting tools and any changes were difficult and expensive to implement. This, along with a rebrand, new packaging and a TV advertising campaign on the horizon, meant it was the perfect time for an upgrade.

As with the majority of our large ecommerce clients, we suggested a move to Magento 2 - which was welcomed by the client.

We began the process with an entirely new design to fit with their updated branding, being careful to ensure the customer journey didn’t differ too much from the old site to avoid any confusion for existing and loyal customers while simplifying the process where possible. We also added new features like a dynamic block calculating how much each user would need to add to their basket to qualify for a promotional discount for each order.

This build also incorporated a large data migration of products and customers (including puppy club and breeder club account details) into Magento 2. Plus, new integrations with Microsoft Dynamics NAV for orders, and dotdigital for email communications.

The new site and integrations were complete and live in time for the biggest date in the doggie calendar, Crufts 2020. The site is also due to be featured on DesignRush’s best website list in the near future!