PPC – or Pay Per Click advertising – is one of the most effective and measurable marketing tools. These ads are shown online and you only pay when someone clicks through to your website. Examples include Google Ads, formerly Google AdWords, Bing ads and social media ads.
We’ll ensure your PPC ads appear in front of the right audience and get your message across effectively. Our PPC management services focus on getting you the best possible return on investment.
Google Ads Management
We’re a Google Ads certified partner, which means our PPC team are experts and will help you make the most of your campaigns. Google Ads allows you to place text adverts that appear at the top of Google’s search results, plus image ads on literally thousands of sites around the web. These ads can be in the form of regular text ads, shopping ads – which show product images and information – or image ads.
There’s even a form of PPC advertising called remarketing that allows you to show ads only to people who are on your email list or who have visited your website before.
Bing PPC Management and Social Media
As well as Google Ads, we also manage Bing ad PPC campaigns. The Bing search network has a slightly different audience to Google and now offers a shopping portal too. Bing ads might be more appropriate if your target market is a little older or less tech savvy and in some cases can outperform Google ads.
You could also consider paid advertising on social media platforms like Facebook, Twitter and LinkedIn.
The great thing about PPC is how easy it is to measure. The platforms we use provide lots of data, so we can determine what’s working and what’s not, right down to individual keywords and ads. We can even track phone calls. This means we can adapt your campaign making sure you are getting maximum exposure at the best possible price.
Our PPC management packages also include a monthly report showing exactly what you’ve spent and how many clicks, enquiries or sales you’ve got. This data feeds into our strategy for the next month, so we’re constantly making improvements to your account.
If you think about how little information you get about how traditional print ads perform, Google Ads and other forms of PPC are definitely worth trialling. We often have voucher codes available too, giving new accounts money off their advertising spend.