PPC – or Pay Per Click advertising – is one of the most effective and measurable marketing tools. These ads are shown online and you only pay when someone clicks through to your website. Examples include Google AdWords, Bing ads and social media ads.
We’ll ensure your ads appear in front of the right audience and get your message across.
Google AdWords Management
We’re a Google AdWords certified partner, which means our PPC team are experts and will help you make the most of your campaigns. AdWords allows you to place text adverts that appear at the top of Google’s search results, plus image ads on literally thousands of sites around the web. These ads can be in the form of regular text ads, shopping ads – which show product images and information – or image ads.
There’s even a form of PPC advertising called remarketing that allows you to show ads only to people who are on your email list or who have visited your website before.
Bing Ads and Social Media
As well as Google AdWords, we also manage Bing ad campaigns. This search engine has a slightly different audience and might be more appropriate is your target market is a little older or less tech savvy.
You could also consider paid advertising on social media platforms like Facebook, Twitter and LinkedIn.
The great thing about PPC is how easy it is to measure. The platforms we use provide lots of data, so we can determine what’s working and what’s not, right down to individual keywords and ads. This means we can adapt your campaign making sure you are getting maximum exposure at the best possible price.
You’ll also receive a monthly report showing exactly what you’ve spent and how many clicks, enquiries or sales you’ve got. This data feeds into our strategy for the next month, so we’re constantly making improvements to your account.
If you think about how little information you get about how traditional print ads perform, AdWords is definitely worth trialling. We often have voucher codes available too, giving new accounts money off their advertising spend.