As a startup company, they only had a small amount of branding. We approached this project by developing what already existed first.

With such an ethics focused client, it was important to stay true to their roots. Named after a small town in Shropshire, the town’s iconic bridge (which was the first major bridge in the world to be made of cast iron) was a clear choice to emphasise the location and the heart of the business.

Black labels were chosen, to stand out against the coloured products and to promote the luxurious feel of the brand. The labels help provide consistent branding, but had a slight twist to make it easier for customers to differentiate hand wash and body lotions.

Ironbridge Candle Company also wanted a flexible packaging solution, as stock is created on-site and made on-demand. Sleeves were created for the diffuser boxes to display the different scents, making it easier to manage package levels easier.