Project background

Ironbridge Candle Company is an award-winning, handmade home fragrance company. Their range includes candles, reed diffusers, room mist, tea lights and home accessories like liquid soaps and hand lotions. The independent company uses natural wax and ethically sourced materials.

The eco-friendly company wanted a simple yet luxurious ‘look’ to their packaging. The packaging had to use local suppliers and had to be 100% recycled and recyclable.

The Ironbridge Candle Company wanted a consistent design that made it easy for shoppers to distinguish between different products.

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Our strategy

As a startup company, they only had a small amount of branding. We approached this project by developing what already existed first.

With such an ethics focused client, it was important to stay true to their roots. Named after a small town in Shropshire, the town’s iconic bridge (which was the first major bridge in the world to be made of cast iron) was a clear choice to emphasise the location and the heart of the business.

Black labels were chosen, to stand out against the coloured products and to promote the luxurious feel of the brand. The labels help provide consistent branding, but had a slight twist to make it easier for customers to differentiate hand wash and body lotions.

Ironbridge Candle Company also wanted a flexible packaging solution, as stock is created on-site and made on-demand. Sleeves were created for the diffuser boxes to display the different scents, making it easier to manage package levels easier.

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Let’s talk

Want to work with an agency who get things done when they say they’re going to?
Call us on 01743 344 911 or drop us an email to talk about any projects you've got coming up.

Shrewsbury

5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW

Birmingham

Edmund House,
12-22 Newhall St, Birmingham, B3 3AS

 

Coronavirus (COVID-19) Update

Hope everyone’s OK out there. As a digital agency, we’re lucky that the virus hasn’t affected us too much. To protect our staff, everyone is working remotely, and all project work is carrying on as normal. It’s possible there could be some delays here and there though, particularly if team members fall ill. We’ll keep you posted. All we ask is that you email rather than call if possible, as we have fewer people on the phones at the moment.

Stay safe, and see you soon :)