The sleepy county of Shropshire is full of Medieval Market Towns, Unesco World Heritage Sites, Michelin-starred restaurants, and many, many hills. And it was our job to help drive tourism to the area, following the world’s 2020 hiatus.
For most people, even locating it isn’t the easiest of things to do. We had to pop a big pin into it and transform the hidden gem into a desirable and unique tourist destination for people within a 2-hour drive or train ride.