The original website was built on Magento 1, which was soon coming to the end of its life. At the same time as migrating the website to Magento 2, our challenge was to increase conversions and optimise user experience, to encourage more direct sales on the website as opposed to other platforms such as Amazon and eBay.
Behind the scenes, we needed to create a website that held up-to-date stock information for the company's 500+ products, closely linked with the company's other platforms to avoid over-selling. The design of the website needed to elevate and modernise the brand's presence, as well as helping to build trust.