Are you looking for new markets aboard? Many opportunities exist outside the UK marketplace… but first you’ll need to have the basics in place for your home audience.
Global Marketing Strategy
Allow us to audit your website for the UK – we will run our software, evaluate and report back on four key areas:
- Design / UX (User Experience)
- Technical
- SEO (Search Engine Optimisation)
- PPC (Per Per Click Advertising)
Whether you have existing export markets or it’s a new area of business, we’ll work together and understand your offer and USP. We’ll research the export opportunities open to you and help identify which are the best search terms used on Google in the countries we’ll be targeting.
And it’s far more than just a hreflang* tag - a well thought through overseas strategy is required – which domain should you go for: .co.uk/country or .com/country. Or maybe a sub domain is best: county.xxx.co.uk?
International Marketing Success
Will your products sell abroad – will they work? A good example of this is a client of ours specialised in Lighting Towers for the construction industry. They developed a solar panel version of their most popular product, ideal for sunny Australia you’d have thought – yes?… but no. It was great in rural areas – but in the cities such as Sydney and Perth where it was being used, the skyscrapers blocked out the light. Which led them to develop a longer lasting battery system for urban areas.
We work closely with the Department for International Trade, Made In Britain and in some cases can access grant funding for developing an International online strategy.
*Hreflang is an HTML coding attribute used to specify the language and geographical targeting of a webpage – but don’t worry about it – that’s our area of expertise.
