Continuing our long-standing relationship, Morris Property tasked us with designing and building a new WordPress website.
Morris Property identified a need to better serve their wide audience range. A new website with bespoke page templates would allow them to effectively target, engage and convert users with different requirements.
A user that wants to collaborate with Morris Property to develop a multimillion-pound project requires a different user experience to a someone looking to rent a small unit. These different user profiles had to be catered for, whilst consistency of the brand is preserved, strong digital performance is protected, and flexibility is incorporated.
A core element of this was the need to promote the prime properties Morris Property have available from the homepage. The objective was to drive enquiries for properties to Buy or Rent, and to showcase properties that were coming soon, sold or already let.
This needed to be supported on the main Rent or Buy pages. The templates had to support a lot information in differing formats, including: specification downloads, 360 degree tours, copy, images and maps, and clear call to actions.
Finally, the core of Morris Property is their commitment to their team, their charities, their values and the environment. It was important this dedication to their CSR responsibilities was reflected and communicated on their website.