The problem

Rubery Owen are a family-owned business established over 130 years ago in Darlaston, West Midlands. They have a rich history and now operate eight group companies in a diverse range of markets, from material testing and chemical formulation through to grass machinery and even a car dealership specialising in Land Rover, Subaru and Great Wall.

The Rubery Own Group approached us in 2015 as they were looking for new brands and websites across the group, as well as ongoing digital marketing partners, to bring the traditional company to the forefront of digital.

The solution

We’ve worked with Rubery Owen over the past 18 months on new brands for three of the group companies, as well as rebranding the group itself. The new logo was an evolution of their existing brand. By modernising the underline from the R, we were able to unify the letters and bring the company together with a fresh new look.

Following the new brands and websites, we’ve been working to promote the brands to the target markets using a mix of digital marketing tools – from Social Media, Email Newsletters, Search Engine Optimisation (SEO) and Pay Per Click Advertising on Social Media and Google Adwords, to more traditional marketing tools such as direct mailers and trade advertisements.

Fully responsive

The group website and all of the new company websites were designed and built responsively, so you can browse at you leisure on whatever device takes your fancy.