A Future-Ready Shopify Store with Personalisation and Trade Features

Distinct’s original Squarespace website lacked the flexibility to scale with its ambitions. Managing products, trade services, and personalisation options was cumbersome, and the site lacked ecommerce-specific tools for growth.

Key Challenges

• Limited product management options on Squarespace
• Inability to offer bottle personalisation or merchandise efficiently
• Manual trade order processes
• No streamlined solution for future subscription or storage services
• Risk of losing SEO equity during migration

Objective

Create a high-performing Shopify store that delivers an exceptional customer experience, supports trade workflows, and sets the foundation for future growth in merchandise, personalisation, and subscription services.

Shopify Website Build

We transitioned Distinct from Squarespace to Shopify to deliver a powerful, scalable ecommerce platform that supports growth and enhances the customer experience. Our goal was to create a future-proof solution tailored for performance, usability, and conversion optimisation.

• Migrating all product, category, customer, and order data
• Implementing Shopify’s proven checkout system for trust and ease
• Setting up Shopify’s robust CMS for easy content updates

UX & Design Enhancement

We selected and customised a premium Shopify theme to deliver an elegant, mobile-optimised shopping experience:

• Custom templates for spirits collections (Distinct Collection, Rum & Sum)
  Designed unique layouts for each product range to showcase premium spirits with high-quality visuals, detailed descriptions, and easy filtering options.
• Dedicated sections for trade services, merchandise, and sustainability
  Built structured pages to highlight wholesale opportunities, branded merchandise, and the brand’s commitment to sustainability, ensuring clear messaging for both consumers and trade partners.
• Consistent branding and intuitive navigation across the site
  Applied Distinct’s visual identity throughout the site with a cohesive color palette, typography, and imagery, while optimizing navigation for a smooth, user-friendly experience on all devices.

Trade & Personalisation Features

To address Distinct’s B2B requirements and growing demand for personalised products, we implemented tailored features that enhance the user experience, streamline wholesale operations, and create opportunities for customisation.

• Added custom fields for bottle personalisation
  Enabled customers to add names or messages on select products, creating a unique, premium gifting option.
• Prepared for future merchandise personalisation features
  Structured the site to easily accommodate future personalization options for branded merchandise without major redevelopment.
• Integrated wholesale functionality with discount structures and trade logins
  Implemented a secure trade portal offering tiered pricing, volume-based discounts, and exclusive access for wholesale clients.
• Implemented age verification for compliance
  Added an age-gate to ensure compliance with alcohol sales regulations and protect brand integrity.