Overview
USB2U is a UK-based supplier of branded USBs, power banks, and promotional tech, serving both B2B and B2C customers. Known for its fast delivery and reliable service, the business needed to modernise its digital presence.
We were engaged to deliver a new brand identity and rebuild USB2U’s ecommerce site on Magento 2. This laid the groundwork for future scalability. Following the successful launch, we enhanced performance with a Hyvä frontend upgrade, introduced backend tools to support internal operations, and deployed integrated digital marketing strategies across Google Ads and SEO.
How We Helped:
- Magento Hyvä Redesign
- Branding Refresh
- UX & Conversion Rate Improvements
- Stock System Updates
- Google Ads & Shopping Management
- Ongoing SEO Support
- GA4 & Salesforce Integration
How We Helped:
- +1250% increase in quote forms
- +10% increase in organic visibility overnight
- +29% increase in desktop page speed
- + 69% increase in mobile page speed
The Brief
USB2U approached Clear with a need for a full digital upgrade. Their Magento 2 site was struggling with speed and usability, leading to lower engagement and conversion rates.
Internally, the team faced inefficiencies in stock management and quoting workflows. Their PPC performance had plateaued, and their brand identity felt outdated in a competitive tech landscape.
The project required a full frontend rebuild, technical SEO consideration, improved ecommerce UX, new paid media strategy, and branding refresh — all while ensuring minimal disruption to daily business operations.
Key Issues:
- Outdated Magento frontend (Luma), resulting in poor Core Web Vitals
- Navigation and quote workflows were inefficient and not mobile-optimised
- Manual admin in stock management was time-intensive
- Brand identity lacked cohesion across platforms
- Google Ads ROI had stagnated, with under-optimised campaign structures
Objective:
Create a high-performing, mobile-optimised Magento ecommerce experience through Hyvä; modernise the USB2U brand identity; introduce backend tools for internal efficiency; and scale lead generation through SEO and PPC improvements.
The Approach
Branding & Magento Site Launch
We began the project with a complete brand refresh, refining USB2U’s identity with a new colour palette, typography, updated logo usage, and consistent UI styling.
This branding work informed the full Magento 2 site rebuild, where we created a robust ecommerce foundation tailored to B2B and B2C needs. The initial Magento site laid the groundwork for a scalable, integrated ecosystem.
- Visual identity and design guidelines
- Magento 2 site build aligned to refreshed brand
- Custom templates for product, category, content, and quote forms
Magento Hyvä Upgrade & UX Overhaul
Following the Magento relaunch, we upgraded the frontend using the Hyvä theme to dramatically enhance site speed, pass Core Web Vitals, and improve UX. This involved:
- Rebuilding the frontend on Hyvä with a performance-led framework
- Streamlining navigation and user flows
- Optimising quote journeys and product filtering
- Ensuring full responsiveness and accessibility
We rebuilt the entire frontend using the Hyvä theme, dramatically improving page load speed and Core Web Vitals performance. UX was overhauled based on user flow analysis, resulting in simplified navigation, optimised mobile quote forms, and product filtering enhancements.
- Replatformed to Hyvä with SEO-safe URL structure
- Created custom templates for product, category, blog, and landing pages
- Optimised the site for mobile-first performance and accessibility
Stock System Improvements
We streamlined USB2U’s internal operations by enhancing their stock system.
The team can now upload multiple PDFs per product for instant reference, view average stock costs calculated from incoming shipments, and benefit from clearer job tracking through comment logs, hover-state prompts, and alert-triggered notifications.
Google Ads & Shopping Strategy
Our paid media strategy was tailored to drive ROI from both Shopping and search campaigns.
We rebuilt campaign structures around high-intent product queries and introduced advanced formats like Performance Max. A combination of manual feed optimisation, dynamic remarketing, and precise audience segmentation ensured continued performance growth.
SEO & Analytics Integration
We ran a full technical and content SEO programme, beginning with audits to assess site health, Core Web Vitals, and backlink profile.
On-page content was optimised and keyword targeting refined. We also set up GA4 and enhanced Salesforce integration to support accurate conversion tracking and reporting.
The Results:
+1250% Increase in Quote Request Form and 69% Increase in Mobile Page Speed
increase in quote forms
increase in organic visibility overnight
increase in desktop page speed
increase in mobile page speed
Ongoing Collaboration
Our work continues through a digital marketing and technical support retainer. Our ongoing work includes:
Magento Support & Development
We provide technical support across the site, handling updates, theme enhancements, and extension management. This ensures long-term stability and performance while enabling USB2U’s internal team to focus on growth over maintenance.
UX & Conversion Optimisation
We run regular UX reviews and conversion testing to improve user journeys across key pages. Our focus is on enhancing mobile experiences and optimising quote form flow to increase lead quality and completion rates.
PPC Strategy & Optimisation
Our team actively manages USB2U’s Google Ads account, implementing budget shifts, new campaign types, and seasonal strategies. This ensures ads remain competitive and efficient as search trends evolve.
SEO Monitoring & Site Health
We track keyword movements, crawl issues, and Core Web Vitals, making technical and on-page updates as needed to sustain organic visibility and site health.
Analytics & Conversion Tracking
We maintain GA4, Shopping feeds, and Salesforce-Google Ads integration to support accurate, data-led decision-making across all paid and organic channels.