Howmet have been a valued client of Clear’s for many years. In 2018 (then, Arconic), they decided it was the right time to update their global online presence.
They previously had around 20 websites in multiple languages to communicate their global offering. Having served them well over the past 10+ years, they were now outdated and difficult to manage, due to the age of the platform they were built on. We recommended it was now time to consolidate the websites into one overarching 'Global Website'.
Due to the mass product offerings, brands, markets and languages that every differing region of Howmet offer, we suggested approaching this project in phases. This would help to ensure the website can be launched in a timely fashion to suit all regions.
In addition to the marketing content on the site, we had to consider the bespoke functionality that had been built into their previous websites they’d developed over the years, and ensure these would be feasible to include on the new site. These included features like product selectors, data capture popups, distributor login areas and support areas.