In order to meet the brief, we ensured all the previous functionality and data of the Magento 1 site was migrated over to the Magento 2 platform.  We then integrated extensions such as a delivery date management system to improve their delivery process, as well as a postcode look-up facility to streamline the user’s check-out experience.                               

In terms of improved design, a lot had progressed since the previous site was built 5 years prior. We were able to apply modernised design techniques, as well as findings from our own research, into what would work best for this site.

This included updates such as increasing the width of the content area by over 70% when at full width. This was done to better fit peoples’ modern screen size buying habits, and allowed us to create a more tailored immersive experience and further show off the quality of the services Real Christmas trees offer.

The navigation was also re-designed to further focus users on key, logical product categories and move any noise out of the way. Hierarchy was re-crafted to further focus the user journey and showcase the correct content at the right time. An example of which being a user getting to know what Real Christmas Trees do, how they do it and why you should believe them, at the times a user is likely to be looking for this info.

In terms of branding and art direction, we pushed the original branding further and modernised it. We also developed a modern, expressive and honest art direction for which we sourced the images.

In-keeping with the festive spirit, Real Christmas Trees are giving 15% off Christmas decorations and lights! So what are you waiting for? There’s still time to get your orders in, just use code XMAS2019 at the checkout.