Optima Systems Consultancy is a Systems Engineering and Business Consultancy based in Thornbury, North Bristol.
They specialise in the Defence, Nuclear, Space, Transport and Utility sectors, combining in-depth technical expertise with broader Systems Thinking to scope and solve complex problems.
They approached us with the challenge of building a lead generation WordPress website to replace their existing site.
This was to be achieved by creating a fully optimised website with a refreshed user experience (UX) with a modern, widescreen design and streamlined navigation.
There were 5 key functions they wanted the site to have:
- Clearly convey their services and areas of expertise, as well as introduce their key team members
- Confirm Optima’s credibility as an industry leader by showcasing case studies, news and insight posts
- Adopt a consistent look and feel and tone of voice as outlined in their new brand guidelines
- Provide clear call-to-actions for lead generation
- Underpinned by a CMS (which was non-existent in their previous site) to allow Optima to keep the site fresh and up-to-date.