Gilbert & Bailey design and manufacture the highest quality, bespoke leather shoes for men.
They needed a website to allow users to fully customise their own pair of shoes. They also do a standard ‘off the shelf’ range for the less adventurous, and a range of leather accessories and gift cards.
The website needed to build trust and rapport with users, to make them feel comfortable and empowered.
We developed a highly bespoke site with an integrated shoe builder, to allow users to customise every element of their shoes, so no two pairs are the same.
We created a simple but bold design that works as well on a desktop computer as it does on a mobile or tablet. The website takes orders from all over the world, and had the flexibility for multi-lingual support in the future.
The content rich site, has pages detailing how the process works, the exquisite leathers and processes that Gilbert & Bailey use and an Instagram feed.
The fully responsive site had over 3000 visitors in the first two weeks of going live, with 30% of those coming from mobiles.
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5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW
Edmund House,
12-22 Newhall St, Birmingham, B3 3AS
