Clear
  • About
  • Services
    • Branding
    • Copywriting
    • Digital Marketing
      • PPC Training
    • Ecommerce
    • Hosting
    • Packaging
    • Print Design
    • Strategy
    • Support
    • Web Design
  • Portfolio
    • Branding
    • Digital Marketing
    • Ecommerce
    • Packaging
    • Print Design
    • Web Design
  • News
  • Careers
  • Contact
  • Home
  • News
  • Why your website really needs to be…

Annabel , Digital Marketing Specialist

13th March, 2020 • 4 min read

Why your website really needs to be mobile friendly

If you have a website built by us, have you ever wondered how your website looks great on mobile screens, tablets and desktop PCs? This is because we design our websites to be responsive – they adapt to the devices that’s viewing the website. We do a core design and then modify it so the website looks great when the elements move around.
 
In fact, sometimes we design a website for mobile first. Why? Because 57% of all web traffic comes from mobile devices.  

‘Why should my website be mobile responsive?’

If your website isn’t mobile responsive, it should be. Here’s two reasons why: 
 
1. Google
Google is a reason – of course, it is! A ranking factor for Google is how mobile-friendly your site is. If your website isn’t mobile responsive, it can appear lower down the search results and struggle to be found. It’s really as simple as that.
 
One of the ways that Google decides on how mobile-friendly your website is, is how quickly it loads. Google knows more than half of the users on mobile will leave a website if it takes more than 3 seconds to load. So even before a user has had a chance to see what’s on your website, after 3 seconds they’re on to the next website – your competitors!  
 
There are many other reasons why Google favours mobile-friendly websites, in fact, see here, but speed is one of the main factors. 
 
In July last year, Google released “mobile-first indexing”. Google will start looking at mobile versions of a website first. Now, this only relates to new websites – old websites will still be crawled as they used to be until they’re ready for mobile-first indexing. However, it shows Google’s increasing focus on mobile.  
 
2. Mobile users more likely to buy
Studies have found that mobile users are more likely to buy something – 15% of desktop users are likely to buy online at least once a week, compared to 35% of mobile users. 
 
You may be thinking this doesn’t apply to you as your business is mainly B2B – your customers buy from the desk using their computer at work. This could be true, but it’s a risky approach. B2B users often research things on mobile devices first. People expect certain features or functionality from a website, and websites that look dated or lack modern features are less likely to convert.  
 
Having a mobile responsive website is cost-effective, helps future-proof your website and ensures consistency across devices.

How do I make my website mobile friendly?

Unfortunately, we can’t click a button and, whoosh, your website is now mobile responsive. It takes a little more than that. 
 
We get our developers and designers together to ensure your website is mobile-friendly. The designers will look at the user experience, change the size of the text, make the design more image-focused, build in clear calls to action, and ensure you have a consistency across devices. The developers build the designer’s vision while making sure the site is technically suited for mobile and loads quickly.
 
Google found that 61% of users are unlikely to return to a website if they found it difficult to use. Do you feel like your website needs some mobile attention?

Want to know more? Get in touch :)

Share this story

Please do not fill in the above field to help us identify genuine requests.

Fancy more of the same in your inbox, sign up to our newsletter


More news

March Digital News Round Up

In this month's digital news round up, we discuss the UK Government's on/off relationship with WhatsApp, the discovery of a battery twice as powerful as the standard, as well as Instagram's announcement of a child-friendly app. 

What is a staging site and why do you need one?

In this blog we discuss what a staging site is and why anyone who has a website needs one. 

Cryptoart and NFTs – good idea, or bad?

Find out more about what NFTs are and the pros and cons in our latest blog post. We look at everything from the environmental impact to what you're actually getting for your money.

Back to top
  • Microsoft Partner
  • Adobe Solution Partner Bronze
  • UX Design Institute Certification | Adobe Certified Expert | Magento Certified Solution Specialist | Magento Certified Front End Developer

Shrewsbury 5 Town Walls, Shrewsbury, Shropshire, SY1 1TW  01743 404 712

Birmingham Edmund House, 12–22 Newhall St, Birmingham B3 3AS  0121 726 6849

© 2021 Clear Legal   Cookies   Privacy Policy   Support   Web Design Shrewsbury