Website Health Check
There’s no use in making sure your inventory is fully stocked for sales if your website is super slow. We recommend checking some website fundamentals to ensure that you’re ready to make the most of your offers:
-
Site Speed - with people’s attention span shorter than ever, and SEO affected by speed, you need to ensure that you have optimised this.
-
User Experience (UX) - we offer quick ‘Snapshot’ UX reviews to give a quick overview of how your website functions from a users perspective. Do your links work? Are there any frustrating pain points that put people off when using your site? Get in touch with us to see how we can help with this.
- Modules & Plugins - Are these up-to-date? Do you have some outdated and unused modules on your site slowing things down?
Digital Marketing
Double check your SEO, PPC and Social advertising, are there any quick wins you can implement on site or to your search marketing that can help boost your ranking? Some quick wins could include:
-
Optimising your meta titles and meta descriptions - Make sure these are relevant and of good quality.
-
Checking your tracking - make sure you’re correctly tracking your conversions since the switch from Universal Google Analytics to Google Analytics 4. Without this you can’t see how your ads are performing and you may find that your automated bids don’t work effectively.
-
Planning your ad budget on Google Ads, Meta ads and any other PPC activity well and make sure you don’t run out of money during busy sales periods
- Ensuring that any assets and materials for your campaigns are produced well in advance for each ad platform you use.
Live Chat
Live chat allows customers to connect with you more quickly and conveniently. When busy Christmas shoppers are buying, it’s always beneficial to have an option to chat directly with customer service for faster response times. It also has the potential to:
-
Generate valuable customer data, in real time - questions and themes from your live chat data can help you build a bigger picture on demographics, behaviours and common pain points from your customers.
-
Provide Instant customer support - vital in the run up to Christmas and delivery cut off dates
-
Enhance Customer Experience - being able to answer questions then and there for customers makes a huge difference to their experience with you as a retailer or service provider.
- Become a sales channel - Generate conversions by driving sales through your live chat.
We can help you set up, configure and automate your live chat, optimising positive customer experiences. Get in touch with our friendly team to find out how.
