Our Digital Predictions for 2025

Welcome to 2025! We’ve taken a look into our digital crystal ball, read our palms and used our expertise to predict what’s in store for the year. From the growing dominance of AI to the ever evolving world of design and e-commerce - settle in and join us as we explore some of the emerging trends that are shaping the world of everything digital.

Yes, it’s not a particularly hot take as we’ve said it quite a bit over the last few years, however it bears repeating that artificial intelligence will continue to play an increasingly central role in our daily lives. In 2025, AI-driven tools like Chat GPT and Google AI are just a part of your business toolkit and your customers will be using it too. Whether it's AI-powered chatbots for customer service, personalised content curation, or data-driven marketing models, expect to see AI as an essential element across your digital platforms for 2025.

In uncertain times, consumers are seeking more mindful and meaningful experiences with brands. We saw this begin to trend in 2020 for obvious reasons, and it’s continued to be an important factor for decision making in consumers, particularly across Gen Z shoppers, who often tend to value ethics over price.

Mindfulness in marketing, which focuses on authenticity, purpose-driven messaging, and conscious consumerism, will continue to be a theme for eCommerce this year. Brands that align their values with their audience and prioritise sustainability, well-being, and transparency have the potential to capture more of that younger demographic this year and beyond.

Video now makes up 60% of time spent on social media, with B2B platform LinkedIn encouraging users to create shortform video. B2B content is also thriving on platforms like YouTube and TikTok (and we’ve hopped on the hype too!) As it continues to dominate in 2025 it’s clearer now than ever that video is an essential element on websites, product pages, social media, and even email marketing. Engagement and conversion rates for video-rich content are soaring, prompting more businesses to embrace short-form and interactive video formats.

You should expect to see:

• Video for products on product pages.
• A rise in shoppable video on platforms like YouTube and TikTok.
• Social media platforms continue to prioritise video content to maximise engagement & reach.

We’ve already witnessed that payment providers are working hard to consistently improve and provide speedier, cost-effective services across 2024. We’re excited to announce that we’ve set up a partnership with payment provider, Mollie who offer very competitive payment rates. Their country-specific payment methods benefit both businesses and end-users.

However, as other providers start competing for the pool of ecommerce websites, we predict that transaction rates will be getting increasingly competitive. Keep your eyes peeled on this space to see what 2025 brings!

Design in 2025 will feature exciting changes influenced by both nostalgia and nature. Key trends include:

• Serif Typography - A whole host of new serifs are flooding into the font world, combining classical style with modern twists. From the classical elegance of Baskerville to contemporary takes such as DM Serif, serifs are thankfully here to stay.
• Organics - As more people are looking to create a calmer mindset, the use of natures’ elements in design is set to boom. Earthy colours and natural shapes are ready to take centre-stage and fill out digital worlds with nature.
• Pixels, pixels, pixels - As computer game films continue to hit mainstream markets, the love for pixels is back. Think glorious 8-bit images of Mario and Sonic turned into icons and fonts for a hit of retro nostalgia.

Sorry yes, we’re mentioning AI again! However with AI overviews now often at the top of search on Google, we’re working with brands on incorporating this into their SEO strategies.

In 2025, optimising content for AI means focusing on:

• Structured data to enhance AI comprehension.
• Natural language processing (NLP)-friendly content.
• Voice search optimisation to meet conversational queries.

For marketers, ensuring that you’re optimising your informational content for AI-driven search engines is crucial.

We’ll be following this up with more information as the year goes on so watch this space in 2025 and beyond.

So, it looks like 2025 is set to be another year of innovation, transformation, and fierce competition. Businesses that embrace AI, leverage video content, and stay ahead of emerging design trends will position themselves for success in our digital landscape. Be agile, get creative, and join for an exciting year ahead!

Got a project you want to bring to life in 2025? Get in touch with our friendly team of experts today to see how we can help.