Clear
  • About
  • Services
    • Branding
    • Copywriting
    • Digital Marketing
    • Ecommerce
    • Hosting
    • Packaging
    • Print Design
    • Strategy
    • Support
    • Web Design
  • Portfolio
    • Branding
    • Digital Marketing
    • Ecommerce
    • Packaging
    • Print Design
    • Web Design
  • News
  • Careers
  • Contact
  • Home
  • News
  • WHY WE LOVE MAGENTO
14th January, 2013 • 4 min read

WHY WE LOVE MAGENTO

2013 is the year to launch your ecommerce website and we’d love to be a part of it. Our platform of choice for hosting ecommerce websites is Magento, and we want to share with you our reasons why. We’ve divided them into two categories: ‘Good for you’ and ‘Good for your customers’, but what’s good for you is good for your customers, if you see what we’re trying to say…

Good for you

1. Magento Integrated Management System – This gives you the ability to control every aspect of the selling of your products at the click of a mouse. It also allows you to customise the presentation of your products and brand as you desire, enabling your website to be as bespoke as you are.

2. Integrated with Google Analytics – Google Analytics is a comprehensive and valuable web application which allows you to track all actions of the visitors to your site, from how long people spend viewing your site, to which adverts are driving them there. This is advantageous as it should give you the information you need to understand the behaviour and preferences of your consumers.

3. Search engine friendly – Ranking highly in natural search engine results is vital to success as most internet users do not venture further than the first page. Magento incorporates search engine friendly URLs as well as a Google sitemap, to ensure that visibility of your website is optimised.

4. Revolutionary evaluation techniques – Magento helps you to understand your customers, as it neatly tracks useful information such as Best Viewed Products, Best Purchased Products and at what stage people ‘abandon’ their shopping basket. This provides a valuable resource so that you can ensure that you are providing the best service possible by adhering to your customers’ needs.

5. Cross-sell on product pages – This action allows you to potentially increase income as you can choose products to be selected to appear as suggestions to people who are already in the process of purchasing from you. One way that you can use this to your greatest advantage is to use product evaluation (mentioned above) to ensure that you are suggesting products that buyers regularly buy together.

6. Discount code system- Setting up occasional discounts and offers is a great way to encourage sales during quieter periods. It’s easy to implement a special offer with Magento, as you can manage them entirely with the Magento management system.

7. Stock availability and stock control options – You will never be caught short when customers purchase products that are unavailable, again! This handy control allows you to manage availability of your products, allowing you to stock up in time before the levels get too low.  

Good for your customers

8. One-page checkout – Anything to make shopping on your website easy for customers, is a good thing. The words ‘registration’ can strike fear into the heart of new customers, when appearing immediately before a purchase. By making sales simpler, you can ensure that your sales are completed where they may otherwise have been abandoned. Not only will one-page checkout allow for a simpler transaction, it will also encourage consumers to come back for more and to spread the good word about your ecommerce site.

9. Customer accounts with address book facility, order status and history – A database for you; a handy tracker for your customers. By offering a ‘My account’ option, returning to your website will be easier for customers, and provides a platform for both consumer and seller to track orders and history of purchases.

10. Multiple images per product and product image zoom-in capability – This allows customers to view products at all different angles and therefore to make a more informed decision about their purchases, reducing the likelihood of returns. For you, it provides a fantastic opportunity to show off products, which also can increase sales.

 

We’re not alone in thinking that Magento is fab, as 20% of ecommerce sites today run using the platform. We believe that our team has the perfect combination of skills to design, build and market your ecommerce website. If this post has made you wonder what Magento could do for you, get in touch with us.

Want to know more? Get in touch :)

Share this story

Please do not fill in the above field to help us identify genuine requests.

Fancy more of the same in your inbox, sign up to our newsletter


More news

We've chosen our charity for 2021

We're proud to announce that our chosen charity for 2021 is Shrewsbury Homes for All (SHFA). Explore more about SHFA and what we're doing to help.

January Digital News Round Up

Explore more about the new app that brings 15 chat platforms together, companies strategies for 2021 and Google potentially leaving Australia. Read more.

Apple’s privacy battle with Facebook advertising

Facebook Ad Manager recently warned Apple's changes may significantly limit your marketing efforts. Find out more. 

Coronavirus (COVID-19) Update

Hope everyone’s OK out there. As a digital agency, we’re lucky that the virus hasn’t affected us too much. To protect our staff, everyone is working remotely, and all project work is carrying on as normal. It’s possible there could be some delays here and there though, particularly if team members fall ill. We’ll keep you posted. All we ask is that you email rather than call if possible, as we have fewer people on the phones at the moment.

Stay safe, and see you soon :)

Back to top
  • Adobe Solution Partner Bronze
  • UX Design Institute Certification | Adobe Certified Expert | Magento Certified Solution Specialist | Magento Certified Front End Developer

Shrewsbury 5 Town Walls, Shrewsbury, Shropshire, SY1 1TW  01743 404 712

Birmingham Edmund House, 12–22 Newhall St, Birmingham B3 3AS  0121 726 6849

© 2021 Clear Legal   Cookies   Privacy Policy   Support   Web Design Shrewsbury