Content marketing is about engaging your visitor. If you write good, relevant content they want to read, they’ll stay on your page and share your stuff.
Writing regular content such as blog posts gives you something to share, keeps the customer interested and it shows you care about them. You can create content that gives something away to your audience – a bit like this video series.
In this video Russell shows you why content marketing is important and how you can stand out from the crowd.
Next week we’re covering email marketing. You can also learn more about SEO and PPC by clicking the links.
