A busy week for seminars this week - Our Digital Marketing Director, Peter Riches, attended a seminar in Birmingham that focussed on e-commerce within mainland China.
Held by the China-Britain Business Council, which helps British and Chinese businesses and organisations work together in China, there were a wide range of guest speakers that covered:
- Chinese Consumer, Retail and E-Commerce landscape
- Chinese digital marketing
- Getting goods to China
- Protecting your IP in China and the new E-Commerce Law
"As expected a minefield…" said Peter, “A lot was learnt about the different and well developed social media platforms used by the Chinese. Hosting, censorship and licences all add to the fun! Great opportunities exist for the brave…but for the more cautious who wish to test the market I’d recommend a trial of British products to the Chinese who are travelling to the UK for holidays or business. They are generally affluent and appreciate our British culture and heritage and it is relatively easy to target this market digitally.”
Clear currently works with SME’s from across the UK targeting the Middle East, Australia, South Korea and Japan.
Want to know more? Get in touch :)