In this month's digital news roundup, we're discussing Philip Hammond's introduction of Digital Tax, the future of fast food delivery, why Asos has met its match with Amazon and how online advertising is becoming more important than ever.
Hammond introduces digital tax
This week the UK’s budget for next year was announced by Philip Hammond. One thing that’s being introduced is Digital Tax, whilst Hammond has promised this won’t affect smaller digital businesses it will affect tech giants. Digital Tax which is being introduced in 2020, will mean that Facebook, Google, Twitter and other similar bodies will need to pay tax on any sales generated in the UK.
The Interactive Advertising Bureau has said that this new legislation could seriously harm the UK and stop competitors from wanting to set up business in the UK – they announced that it’s "vital that the UK doesn’t lose its position as a leader in digital innovation". What are your thoughts on this new legislation?
The forever innovative company Uber has announced that they’ll be opening up to drone food delivery service in 2021. A spokesperson from Uber revealed that UberEats is open to integrating new technology, they even accidentally posted a job titled ‘flight standards and training’. Although this job posting was taken down, they admitted the role was to develop this new feature for UberExpress (UberExpress is the name of the drone idea). Robotic food delivery will definitely be here soon, Dominoes and Ford are already trailing self-driven pizza delivery? You can watch the video here.
Amazon takes on ASOS
The UK now can take full advantage of Amazon’s ‘Prime Wardrobe’ – a try before you buy fashion shopping service. This new feature will allow e-commerce giant to take on the British giant ASOS, who recently offered this service to their customers.
You must have a prime membership to use this service, but you will get the opportunity to try and buy high street brands as well as designer brands. The service allows you to order clothes, try them on at home and return unwanted clothes within 7 days free of charge. Perfect for indecisive clothing shoppers.
Did you know just 1 in 10 online shoppers visit a brands website when shopping online?
inRiver’s report revealed that 45% of consumers go directly to Amazon first when searching for a product. 1/3 of shoppers will move to another website if product information lacks substance and 94% of online consumers mentioned that product information is critical to their purchasing decision.
These stats are shocking, but it’s something that e-commerce sellers can learn from. If your product lacks good quality information, you will potentially lose a sale. It’s more important than ever to ensure your online advertisement is factual and can be found easily for important keywords. Get in touch to learn more about how we can help with your online advertisement.
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