In this month's digital news roundup, we're discussing the first marketing campaign in 6 years for Shutterstock, Mastercard’s branding shift towards ‘digital simplicity’, the social based e-commerce platform that’s dominating SE Asia, Nike’s Back to the Future-esque trainers and Twitter’s new timeline feature.
“It's not stock, it's Shutterstock™”
This month, our much-loved Shutterstock released its first marketing campaign in 6 years to attempt to showcase their unrivalled quality and depth of their creative asset repository driven by over 550,000 contributors globally.
One of the eye-catching campaign images featured is an adorable, inquisitive-looking dog dressed in a suit with the rather punny tagline ‘fetchingstock’. Shutterstock's global CMO, Lou Weiss said "Our campaign is a celebration of the amazing artists who contribute these incredible assets to our platform, and highlights the extraordinary value that they bring to creative endeavours every day.”
The campaign launched in the UK, North America and Australia this month, and will roll-out into the rest of Europe, Latin America and Asia in the very near future. See the campaign here.
Mastercard’s Branding Strives Towards ‘Digital Simplicity’
The unmistakable Mastercard logo has gone through some minor changes since its first creation in 1968; from the introduction and scrapping of the circle’s interlocking bars, to the truly 90’s drop-shadow text effect. But now their biggest change yet is to be launched: the complete removal of the text, leaving just the red and yellow overlapping circles.
This change leads on from their 2016 update to having the text below the circles, following similar digital brand logos such as Airbnb, featuring flat colours and lowercase lettering. According to their research, over 80% of people recognize their “iconic” logo without the brand text being present.
The CMO of Mastercard stated “[The] reinvention in the digital age calls for modern simplicity.” Adding that the brand is ready for this next step in its evolution.
See the new logo here.
Shopee Leads in E-commerce Platforms in South East Asia
Launching less than 5 years ago, e-commerce platform ‘Shopee’ has taken SE Asia by storm. Launched in Singapore as a social-first, mobile-centric marketplace where users can browse, shop and sell on-the-go, they now believe they are the leading e-commerce platform in SE Asia due to delivering more than 63million orders in Q3 2018 in Indonesia (the largest country in SE Asia) and being the top downloaded app of the year in the country.
The head of regional marketing at Shopee puts their success down to their customizing strategies for each market, and creating unique initiatives and offerings catered to local preferences; strategies she thinks are necessary for SE Asia’s diverse regions and cultures.
This fast-growing platform begs the question as to whether the social and mobile-centric e-commerce trend will expand over to Europe any time soon.
Nike’s Taking Us Back to the Future (Again)
Forget hoverboards, Nike this month have launched a range of smartphone controlled, self-lacing trainers to join their Hyperadapt range.
Nike deciding to focus on basketball first due to the demand the athletes put on their trainers, the smartphone app will allow the wearer to customise the fit and store preferences. They can then use this to input different fit settings for different moments in the game, such as loosening it for a timeout.
Nike's creative director of innovation, Eric Avar, stated "During a normal basketball game the athlete's foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete's experience."
The new additions to their futuristic footwear are called Nike Adapt and will go on sale next month at the cost of $350. Perhaps a small price to pay to not be a ‘square’ in the 21st century…
Did You Not See My Latest Tweet?
Having already launched on iPhones last month, Twitter has now extended their new timeline feature to Android too. The new feature allows users to switch between an algorithm-generated, ‘Top Tweets’, timeline and one that shows the most recent tweets first by pressing on the sparkle icon at the top-right corner of the screen.
This comes following the confused ‘reverse-chronological’ timeline they brought in in 2016 that surfaced ‘in case you missed it’ tweets, leaving users calling for the chronological timeline back.
They announced the update on their own platform. See the tweet and how it works, here.
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