Videos. You can’t escape them nowadays. And with everyone’s ever-shortening attention span (the average now being just 8 seconds!), it’s not surprising either.
Whether it’s a website’s animated banner or a post on Instagram, videos seem to be all over the internet.
The reason for this mass video take-over is simple: It’s effective.
But don’t take our word for it. Take a look at the below statistics Smart Insights have reported and how to take advantage of them:
72% of People Prefer to Learn About a Service or Product via Video
Need an assembly video for a well-known Swedish company’s desk? Or want to see how those must-have shoes look while being walked in? We all enjoy seeing what we’re considering purchasing.
And as any good salesperson knows, the key to selling a product/service is to sell the benefits of it. This is exactly what video marketing allows.
By being able to show a product, the ability to highlight the benefits of it instantly becomes part of the sale.
It really is a win-win!
78% of Mobile Data Traffic Will Be Video in 2019
It’ll come as no surprise that smartphones are the device of choice when it comes to consuming video content.
In order to capitalise on this, companies need to start considering the format in which they’re creating videos.
One easy way to do this is having vertical videos that are easy to view on mobile devices.
88% of Marketers are Satisfied with Their Social Media Video Marketing ROI
To emphasise this point, 40% ranked it as number one for ROI, whilst 23% put it in second place.
Likewise, digital video advertising spend has increased by 53% since 2016. It really would be naïve for businesses to ignore this fast-growing trend.
53% of Consumers Engage with a Brand After Viewing a Video on Social Media
Social media seems to be the hub for all sources of information in today’s digital world. And the same can certainly be said for brand engagement.
93% of businesses have reported that they’ve gained a new customer due to a video on social.
And this isn’t just for B2C businesses either. LinkedIn is also proving successful for video content. 51% of marketers have posted videos to LinkedIn. 84% of these said doing so had been successful; a 9% increase on last year’s results.
So, why are so few brands taking advantage of this growing trend?
We get it. Video content takes time, equipment, skill and money to create. But there’s no sign of this trend dampening any time soon. Can any company really afford not to invest in this type of content marketing?
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