What are Gallery Ads?
Google Gallery Ads are essentially interactive ads that feature a standard text headline and a display URL, with a swipeable image carousel.
Each individual image is accompanied by a tagline, with the headline remaining at the top of the screen as the user swipes through. This means users are always directed to the chosen landing page.
The ads must include between four and eight images, each with a tagline of up to 70 characters.
Why should you use Google Gallery Ads?
- Can be used in addition to text ads
Have you been using only text ads for the past few years and they’ve been serving you well? No problem.
By using these two ad types together, you can further connect with potential customers through differing mediums and level-up your ads across the entire sales funnel.
Gallery ads drive 25% more engagement (as measured by clicks and swipes) than standard text ads do.
Whether you’re advertising in a B2B or B2C environment, standard text can sometimes be a little drab for the user. By including a visual stimulus of your products or services, it entices the user to know more. Be it perusing the various images within the carrousel ad, or by responding to your CTA.
Google Gallery Ads give the ability to write up to three unique headlines, to test all kinds of combinations of different value propositions and CTAs.
The ability to test ad content helps discover what language and imagery is most effective in driving traffic which, hopefully, leads to more conversions.
- People remember what they see – not what they read
The human brain is able to processes imagery 60,000 times faster than text, so it’s no wonder people remember 80% of what they see, and only 20% of what they
read.
This is where gallery ads have a massive advantage on standard plain text, especially in the case of remarketing. Not only can you further your brand recognition, but also reinstate exactly what it is you can provide.
The carousel ads used on Facebook and Instagram that are similar to gallery ads in their image-focused nature. A case study of which can be seen in the success of ‘
Designs by JuJu’, who saw 16x return on ad spend.
When Can I Use Gallery Ads?
That depends. They are gradually being rolled out to Google Ads accounts this year. Your account may be able to run them now or you may have to wait a while. It’s worth checking whether your account is one of the ones eligible.
Want to know more? Get in touch :)