Date: 8th February, 2018
2018 is set to become a big year for Ecommerce Fashion Brands
We’ve already seen the UK’s Northwest dominating the online scene with companies like Missguided, Boohoo, and Boohoo’s prodigy PrettyLittleThing. PLT’s sales rocketed 400% in the last 12 months and show no sign of slowing down anytime soon, thanks to a slick online offering. Affordable, disposable fashion is now bigger than ever, here’s an insight into what you can expect in the world of economical fashion in the coming months.
Faster purchase to delivery – Same day delivery?
Alibaba.com celebrated singles day last year, and made a record breaking $23.3 billion in 24 hours! Aside from the staggering numbers, another impressive feat has to be the speedy turnaround of orders. On average products were shipped just 12 minutes after being clicked!
At the end of last year ASOS announced same day delivery, so expect to see the larger fashion retailers following suite and offering SDD.
Combining the power of social media and shopping was always going to happen, and it’s set to revolutionise the way we shop. Buying is now influenced by your friends and their purchases and recommendations. Ads on Instagram are shown to you because of both your own, and your friends likes. The process allows users to click on a product on social media and be taken straight to the checkout of the Ecommerce site – leaving less room for abandoned carts and second thoughts.
Search by photo
Ever wondered where your friend bought their top or where you could find something similar? Well now you can and you don’t even need to ask. ASOS have upped their search game, and you can now take a photo of a garment or accessory within the ASOS app and it provides you search results of the exact garment (or very similar). It’s been tried and tested around the office, and we’re very impressed!
The joy of shopping online, is that it’s available 24/7, so shouldn’t the company’s business hours also reflect this? Businesses (especially retail) have become faster and more efficient at answering customer’s queries on a variety of platforms, however, this has led to many users relying on Twitter to become the company’s customer service hub. The idea of being always on has become very attractive for retailers so expect to see more and more sophisticated chat bots this year who are knowledgeable in the basic company business and can answer customer service related questions giving us humans time to sleep.
Amazon’s patent has finally run out leaving one-click purchasing free for all to use. Impulse buying is on the rise and abandonment carts are non-existent so it is a no-brainer that the future is set up for one-click shopping. Eventually, your information will be stored by larger retailers, social sites and the likes of PayPal, so users will be able to shop anywhere without lengthy checkout processes getting in the way.