Clear
  • About
  • Services
    • Branding
    • Copywriting
    • Digital Marketing
    • Ecommerce
    • Hosting
    • Packaging
    • Print Design
    • Strategy
    • Support
    • Web Design
  • Portfolio
    • Branding
    • Digital Marketing
    • Ecommerce
    • Packaging
    • Print Design
    • Web Design
  • News
  • Careers
  • Contact
  • Home
  • News
  • Apple’s privacy battle with Facebook…

Annabel , Digital Marketing Specialist

14th January, 2021 • 3 min read

Apple’s privacy battle with Facebook advertising

As we logged on to Facebook Ads Manager recently, we received a warning, ‘How Apple’s changes may significantly limit your marketing efforts’ and our hearts dropped. We’ve seen great results from Facebook Ads to improve brand awareness – it was an area of focus for the Search team in 2020! Just as we were really building some momentum, Apple decides to ruffle a few feathers. 

What will Apple’s update mean for Facebook Ads?

In June 2020, Apple updated some of their policies that will affect data sharing with IOS – Apple’s operating system on iPhones and iPads. Apple’s digital battle with Facebook will make it harder for advertisers to track ways Facebook ads can be run, measure performance and engage with customers.

What will Apple’s update mean for users?

Apple’s new update means that, as of 2021, IOS app users will be forced to grant permissions to allow ad-tracking. How likely is it that people will accept grant these permissions? Well, chances are people won't allow the same level of ad-tracking. This means apps won’t be able to easily offer personalised ads, making advertising less targeted and effective and more generic.

What Facebook says

We think it's fair to say Facebook is pretty cheesed off, using language like ‘devasting’, ‘damaging’ and concluding ‘we support proactive privacy measures and data transparency, but we don’t agree with Apple’s policy changes.’

Facebook acknowledged that these changes will affect ‘millions of small businesses that advertise on Facebook’ the most. They are encouraging small business owners ‘to share their story’ and giving them ‘a place to speak their mind’, using #SpeakUpForSmall to share what personalised ads mean to them in an attempt to combat the change.

Suffice to say, this is going be an ongoing issue as two of the biggest tech companies in the world try to hash things out. Facebook have come under fire a lot over data protection, but Apple’s approach is going to cause some long-lasting impacts on companies already struggling in uncertain times. We’ll be watching this very closely!

Want to know more? Get in touch :)

Share this story

Please do not fill in the above field to help us identify genuine requests.

Fancy more of the same in your inbox, sign up to our newsletter


More news

We've chosen our charity for 2021

We're proud to announce that our chosen charity for 2021 is Shrewsbury Homes for All (SHFA). Explore more about SHFA and what we're doing to help.

January Digital News Round Up

Explore more about the new app that brings 15 chat platforms together, companies strategies for 2021 and Google potentially leaving Australia. Read more.

Digital Predictions for 2021

The digital world is ever-evolving - and it's our job to keep up with what's on the horizon!

Coronavirus (COVID-19) Update

Hope everyone’s OK out there. As a digital agency, we’re lucky that the virus hasn’t affected us too much. To protect our staff, everyone is working remotely, and all project work is carrying on as normal. It’s possible there could be some delays here and there though, particularly if team members fall ill. We’ll keep you posted. All we ask is that you email rather than call if possible, as we have fewer people on the phones at the moment.

Stay safe, and see you soon :)

Back to top
  • Adobe Solution Partner Bronze
  • UX Design Institute Certification | Adobe Certified Expert | Magento Certified Solution Specialist | Magento Certified Front End Developer

Shrewsbury 5 Town Walls, Shrewsbury, Shropshire, SY1 1TW  01743 404 712

Birmingham Edmund House, 12–22 Newhall St, Birmingham B3 3AS  0121 726 6849

© 2021 Clear Legal   Cookies   Privacy Policy   Support   Web Design Shrewsbury