Google is at it again, confusing us by rearranging things. It didn’t seem long ago that Google updated the design of their search engine results page (SERP). However, this was only on mobile. They clearly judged it a success as they’ve decided to launch the redesign on desktop too.
The main difference between the old layout and the new is the ordering of results and the addition of favicons. Favicons are the little images that display on the tabs in your internet browser when you’re on a website – usually the company’s logo or
brand mark.
For Ads
Ads have always had to be clearly shown to customers. There’s been a lot of development over the tars, the orange box surrounding all ads, the yellow ‘ad’ favicons, the green outlined label and now a black ‘ad’ label.
Where there has been an ‘ad’ favicon, it has always been before the URL. The title has been above the URL and description below the URL. Since the update in 2019, the favicon and URL are at the top followed by the title and description to make it easier for the user to ‘quickly identify where the information is coming from’.
For organic
Organic search never used to have favicons, but now they do! Like the ad design format, organic search listings follow the same design but uses your logo instead of the black ‘ad’. It also uses breadcrumbs to make it easy to spot that you’re going to our Magento 2 page when you see: ‘services > ecommerce > magento-2’.
If you haven’t got a favicon or want to update an existing one, follow our instructions on how can you change your logo on Google listings,
- On Google, click on your profile button in the top left where your existing logo is
- Click on the camera over your existing logo
- Upload an image that’s at least 112 pixels tall
- Choose .png or .jpg and then click ‘open’ or ‘select’
- Click ‘publish’ once you’ve finished
It will take time for users to adapt to these changes, but we’re interested in seeing what difference this makes to organic and paid listings on Google.
Want to know more? Get in touch :)
