Date: 22nd September, 2015
Emailing marketing can be a difficult and painstaking task for a business, especially when many of businesses require a fully managed email marketing campaign that includes personalisation. This can be a huge task for companies that may lack the resources and time needed to collect data and manually input this into a system. Because of the time consuming nature of email marketing, emails can often be impersonal and filtered out due to the lack of relevance.
Clear have been able to fully integrate the Communicator software into client’s websites that allows Magento to automatically pass through contact form queries, email newsletter signups and people who have purchased into highly targeted lists.
The integration allows you to maximise the opportunity to tailor your content for each individual recipient based on the data you hold about them. This saves time on personalisation and gives your customers highly relevant 1-2-1 emails. The more relevant the content of the email is, the higher the engagement will be.
Having an email system in place increases a business’ overall productivity by improving email marketing processes and automating emails into categories. They also help you monitor how well your campaign is performing, including open rates, whether they clicked through and where they clicked through to.
Clear are able to integrate many email systems such as Campaign Monitor, Mailchimp and more recently Communicator into websites, allowing you to gather data with ease.
If you’re currently using an email system, get in touch to find out how we can save you time by integrating it with your website. Contact us today on 01743344911 or email us at [email protected]
