Quick tip: Google Analytics annotations
A lot of business use Google Analytics to look at their website data. It’s a free tool that allows you to evaluate everything from visitor numbers to revenue. But Google Analytics is a bit of a beast. It’s complicated, and there are lots of features most people aren’t even aware of.
Annotations are a good example. They’re really useful, but unless you know where to look, it’s easy to miss them.
When you make an annotation in Google Analytics, you’re making a mark on the graph as a reminder of something that could affect the results. This could be the launch of a new website design, an emailer going out or the date you got a mention on TV.
Later on, you’ll have forgotten what date these things happened. You could be stumped by a sudden spike in visits or at a loss how to explain why this year isn’t as good as last year. With annotations, that information is right there in front of you.
How to add a Google Analytics annotation
Adding an annotation is really simple.
- Click the down arrow on the line under the graph.
- Click ‘Create new annotation’.
- Give it a name, choose whether it will be visible only on your account (private) or shared with other users, and click ‘Save’.
Your annotation will then show as a little speech bubble on the line under the graph. Click this to view the details.