Clear
  • About
  • Services
    • Branding
    • Copywriting
    • Digital Marketing
      • PPC Training
    • Ecommerce
    • Hosting
    • Packaging
    • Print Design
    • Strategy
    • Support
    • User Experience
    • Web Design
    • Grant Funding
    • Digital Internationalisation
  • Portfolio
    • Branding
    • Digital Marketing
    • Ecommerce
    • Packaging
    • Print Design
    • Web Design
  • News
  • Careers
  • Contact
  • Home
  • News
  • A/B Split Testing Simplified
10th March, 2015 • 2 min read

A/B Split Testing Simplified

Performing A/B testing on a website entails offering two or more landing pages with subtle – but intentional - design differences to establish which has the best response in producing positive results. Getting rid of the guesswork means you can continuously update and amend your website in the knowledge that you’re directly working to improve conversion rates on your website, whether that be a purchase or enquiry form submission.

So what exactly is A/B split testing?

It is what it says on the tin. The two slightly different landing pages (A and B) are simultaneously set up on the website and visitors to the website are randomly distributed either version A or version B. Upon analysis of the response and user behaviour for each landing page, you can determine which of the alternative variables on the page has a higher success rate and in turn, choose the one to proceed with.

The good news is that you can continuously improve and analyse user response by creating a new landing page by slightly changing an element of the previous winning page (either A or B). For example, a call to action button may be blue on one version and red on another. No need to simply wonder which the winner would be, A/B split testing means you can actually do the leg work and establish the answer in a quantitative way.

Want to know more? Get in touch :)

Share this story

Please do not fill in the above field to help us identify genuine requests.

Fancy more of the same in your inbox, sign up to our newsletter


More news

International Women's Day 2022

We're celebrating the women of Clear and around the world for International Womens Days. Read why International Women's Day is important to us and how we'll be celebrating here.

A confused woman

What makes a good website?

We take a look into some of the key things that come together to make a good website

Our thoughts on Christmas 2021 ads

We love an ad especially Christmas ads! See our top Christmas ads picks or if you've missed them you can catch up here.

Back to top
  • Microsoft Partner
  • Adobe Solution Partner Bronze
  • UX Design Institute Certification | Adobe Certified Expert | Magento Certified Solution Specialist | Magento Certified Front End Developer

Shrewsbury 5 Town Walls, Shrewsbury, Shropshire, SY1 1TW  01743 404 712

Birmingham Edmund House, 12–22 Newhall St, Birmingham B3 3AS  0121 726 6849

© 2022 Clear Legal   Cookies   Privacy Policy   Support   Web Design Shrewsbury